Pallavi Kumar
Assistant Professor
School of Communication
- Pallavi Damani Kumar is a full-time professor of Public Communication. She's the senior associate division director for the Public Communication Division in the School of Communication. Kumar teaches four of the five core public relations courses at AU as well as graduate writing and graduate seminar. She also created Social Media Strategies and Tactics, which is now part of the permanent curriculum. Prior to teaching full time, Kumar has more than 15 years experience in the public relations industry having worked as a vice president in Fleishman Hillard's social marketing practice in Washington, DC, a vice president/account supervisor in Ketchum's healthcare practice in New York as well as associate director of international public relations at Wyeth Pharmaceuticals in Philadelphia. She began her career in environmental communication at Ruder-Finn in Washington, DC. Kumar co-authored the ninth edition of Public Relations Case Studies published by Cengage in December 2011. Her articles and commentary have appeared in The Washington Post, USA Today and PRWeek.
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Degrees
B.A., CLEG and Public Communication, American University (magna cum laude); Master's, Public Relations/Corporate Communications, Georgetown University
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OFFICE
- SOC - School of Communication
- Mary Graydon - 330C
FOR THE MEDIA
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To request an interview for a
news story, call AU Communications
at 202-885-5950 or submit a request.
SEE ALSO
- <em>Eagle</em> Profile
Teaching
Spring 2013
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- COMM-437 Public Relations Portfolio
- Description
Fall 2013
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- COMM-346 Public Relations Case Studies
- Description
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- COMM-644 Writing for Strategic Comm
- Description
AU Expert
Area of Expertise: Public relations, social media, digital strategic communications, crisis communications, health communications, social marketing, popular culture, public communication education
Additional Information: An AU alumna, Pallavi Damani Kumar has more than 15 years' experience in public relations. She has worked at Fleishman Hillard as a vice president in the firm's social marketing practice. While there, she worked on a social marketing campaign for the White House Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign. Before that, Kumar was an associate director of international public relations at Wyeth Pharmaceuticals, where she led international public relations activities for several products. Before joining Wyeth, she was a vice president and account supervisor in Ketchum Public Relations's healthcare practice, where she was responsible for developing strategic communication plans, implementing consumer media campaigns, coordinating media events, serving as client contact, and managing an account team. She has been published in the Washington Post and USA Today.
Media Relations
To request an interview please call AU Media Relations at 202-885-5950 or
submit an interview request form.
MEDIA RELATIONS
- AU Media Relations
- All AU Faculty Experts
AU News and Achievements
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Social Media Community Embraces New Dean
How does a new dean get to know the community he will lead, and the new city he is living in? For Jeff ...
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PR Class Works on National Initiative
Professor Pallavi Kumar’s Public Relations Portfolio students could impact the success of an education ...
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Social Learning Summit Showcases SOC
Over 300 attendees saw SOC's expertise on display on topics from "Social Media on Camera" to "The Connected ...
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Hilton Reps Impressed by Student Proposals
Professor Pallavi Kumar’s Public Relations Portfolio class worked all semester on strategic communications ...
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Greenberger Builds Portfolio at Discovery Internship
Emily Greenberger says she's incredibly grateful that she gets the chance to get the experience at such ...
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LivingSocial Reps Impressed with Student Analysis
Professor Pallavi Kumar’s PR Portfolio class pitched their stragetic communication plans to LivingSocial ...
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Public Comm Grad Lands Job at Ogilvy
Shefali Vyas, MA ‘10, had four job offers when she graduated—in a recession. What was her secret?...
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Recent SOC Grads Offer Advice in Panel Discussion
Yes, there are jobs out there. Just ask the five 2010 SOC graduates who brought their success stories ...
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New Book from Communication Faculty Members
Three School of Communication professors have produced a new edition of Public Relations Cases, a textbook ...
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Recruiters from Top PR Firms Share Tips with Students
Representatives from those firms told students they are hiring but the competition is fierce so there's ...
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Ketchum’s Mindfire a Sure Fire Hit for SOC Students
With Mindfire SOC students can pitch creative solutions to Ketchum clients’ real-life challenges....
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