Director, Media Entrepreneurship & Interactive Journalism
School of Communication
- Amy Eisman is director of the MA in Media Entrepreneurship, launched in 2012, and of the weekend MA in Interactive Journalism. She previously was SOC's Director of Writing Programs. Eisman was with Gannett for 17 years, first as a cover story editor at USA TODAY and later as Executive Editor of USA WEEKEND. Eisman was also a managing editor at AOL and a Fulbright lecturer in Moscow. Today she trains newsrooms on web content and writing. An early adopter of online education, she co-authored online training modules for Gannett about breaking news online, interactivity and database journalism and co-wrote a module for Knight Citizen News Network. She’s held workshops at the washingtonpost.com, Freedom Forum, VOA and Radio Free Europe/Radio Liberty in Prague and Moscow. She co-chaired the 2010 Online News Association conference and in 2011 presented in Vladivostok about digital journalism. She chairs ONA's MJ Bear Fellowship committee, honoring digital journalists under 30, and has judged the White House Correspondents' Association Awards.
DegreesBA University of Pennsylvania; MA American University
- SOC - School of Communication
- McKinley - 240
- Mondays 3-4 pm, Wednesdays 2-5 pm
Scholarly, Creative & Professional Activities
- Panelist, "Teaching Entrepreneurship & Pitch Contest," JournalismInteractive, College Park, Md., April 2014
- Speaker, New Media Landscape, PR News' Media Relations conference, Dec. 2013
- Panelist, "What is the Role of Student Media?" AU SOC, September 2012
- Speaker, "Technology and the Classroom," faculty of School of Architecture and Planning, Catholic University of America, August 2012
- Panelist, Social Learning Summit 2012, AU Social Media Club, March 2012
- Presenter, Teach-A-Thon, "What's Next for Text," Journalism Interactive, University of Maryland, October 2011
- Panelist, AEJMC regional Idea Summit on Technology in the Classroom, AU, June 2011
- Speaker on World Press Freedom Day, Vladivostok, Russia, May 2011. Also visited various journalism programs and classes to talk about new media. Photos here.
- Panelist, How Internet Aggregators are Affecting Journalism, AU Washington College of Law, March 2011
- Participant in J-Lab's Reimagining Journalism, January 2011
- Co-Chair, ONA10, the annual conference of the Online News Association, Washington, DC, October 2010
- Panelist, Rebooting the Curriculum: Teaching Journalism in a Digital Tempest; AEJMC, Denver, August 2010
- Panelist, Writing Across Platforms; Penn Communications Day, UPenn, May 21, 2010
- Speaker on New Media Landscape at Osher Lifelong Learning Institute; George Mason University, Feb. 4, 2010
- Speaker at JEA/NSPA Fall National High; School Journalism Convention, Washington, D.C., on Media Landscape, Nov. 13, 2009
- Online News Association, hosted panels on Web writing, and on companies hiring journalists, San Francisco, October, 2009
- Quoted in AU; Center for Social Media white paper about best practices in digital journalism
- Panelist on Social Media panel, Lockheed Martin, September 2009
- Speaker, New Trends in Public Diplomacy: The Future of Media, Foreign Services Institute, June 2009
- Speaker on Web 2.0, Unlocking Online Resources for the Washington, D.C., chapter of NBC Universal's African American Forum, October 2008
- Panel moderator at the Online News Association annual conference, Washington, D.C. The first, at J-Lab's preconference workshop, Building Innovation in the Curriculum. The second was "So you want to teach?" for potential first-time faculty, September 2008
- Panelist at the news market's Digital Marketing and Online Video for Public Relations and Public Affairs, National Press Club, June 2008
- Panelist at Association of Health Care Journalists, Multimedia Tools for Telling Stories, Arlington, Va., March 2008
- Moderated panel of USA TODAY editors on newspaper's 25th anniversary, September, 2007
- Freedom Forum Online Multimedia Reporting Seminar, Nashville, workshop on Web writing and editing, Aug. 12-17- 2007
- Freedom Forum, conference call to 100-plus journalists on how to write for the Web, April 26, 2007
- National Press Club, Washington, DC, participated in panel, New Trends in Electronic Media, April 3, 2007
AU Partners With 1776 to Help Foster the Spirit of Entrepreneurship on Campus
- BBC-Persia covers VotingYoung class project
- Washington Times on teaching Twitter on college campuses, September 2009
- PBS MediaShift, "Why is American University becoming center for new journalists" June, 2009
- American Journalism Review on navigating industry change
- Interviewed on XM's POTUS '08 channel at April 11, '08 opening of Newseum
- USA TODAY's 25th Anniversary
- C-Span video of panel on USAT at 25
- The Web and Writing for Mass Communication
- Agence France-Presse on future of journalism
- Interview with Voice of America
- Quoted in The National in UAE about 9-11 class project
Conducted Web-writing workshops
- BNA, Washington, D.C., July/August 2011
- Bread for the World, Washington, D.C., March, June 2011
- Radio Free Europe/Radio Liberty, Prague June 2010
- Thomas B. Fordham Institute, January, 2010
- Maynard Institute, Multimedia Editing Program, June, 2009
- Washington Post sports editors, February 2009
- Kaiser Family Foundation's 2008 Kaiser Media Fellows, Washington, Sept. 2008
- WTOPnews.com, Web writing, March 2008
- World Resources Institute, Web writing, February 2008
- Associated Collegiate Press annual convention, 'Think Web first,' Oct. 26, 2007
- Knight International Journalism Fellows, October, 2007
- Freedom Forum, Online Multimedia Seminar, Nashville, Aug., 2007
- Radio Free Europe/Radio Liberty, Moscow Sept. 2006
- Radio Free Europe/Radio Liberty, Prague July 2006, March 2007
- Voice of America, November 2006, July 2008, March 2009
- Washingtonpost.com, Washington, DC Spring 2006, Spring 2007
- SPJ Virginia Pro Chapter, Richmond Times Dispatch, Media General, May 2005
Created Online Training Modules
- Co-authored in 2006-2007 with Prof. Larry Gillick online training modules for 5,500 employees of Gannett Co. on breaking news online, interactivity and datbase journalism
- Co-authored, in 2007 with Prof. Wendell Cochran training for citizen journalists at the Knight Citizen News Network.
Served as Judge
- Judge in White House Correspondents' Association awards Spring 2011, 2014
- Application Evaluator, Fulbright Program in Russia, 2013
- Chair, MJ Bear Fellowship Committee, 2011, 2012, 2013, 2014
- Application reviewer, The Fulbright Program in Russia, 2013
- Judged 2011 Knight-Batten Awards at J-Lab
- Judge for New American Media Washington, D.C. chapter, February 2011
- Judge for 2010 Knight-Batten Awards for Innovation in Journalism
- Judge for 2010 Knight News Challenge
- Judge for Knight-Batten Awards in Innovation in Journalism, July 2009
- Robert F. Kennedy Annual RFK Journalism Awards, 2006, 2007, 2008
- Best of Gannett, 2005
- CHINFO judging for U.S. Navy, 2005
Area of Expertise: New media landscape; convergent and social media in terms of journalism; writing and editing for online publications; journalism; newspapers; digital media; writing for audience; online learning (distance education)
Additional Information: Amy Eisman is one of the founding editors of USA Today, former executive editor of USA Weekend magazine, and former managing editor of content at AOL. A veteran trainer and educator, she was cochair of the online news association 2010 conference in Washington, D.C. She created an online course in the School of Communication called Media@ the Millennium, which explores the influences of technology, business, audience, and bias on journalism. She trains journalists in Web writing and content, holding sessions for Radio Free Europe/Radio Liberty in Prague and Moscow, for Voice of America, washingtonpost.com, World Resources Institute, wtopnews.com, and for the Diversity Institute of the Freedom Forum in Nashville, Tenn. A frequent panelist, she is the coauthor of multimedia online training modules for Gannett and for citizen journalists. She was a Fulbright lecturer at Moscow State University in summer 2004 and returned to Russia in 2011 as a guest speaker invited by the U.S. Consulate in Vladivostok. She often is called upon as a judge, including for Knight-Batten awards, White House Correspondents Association awards, and the Knight News Challenge.
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.
AU News and Achievements
Washington Post Chief Digital Officer Joins Group Advising Entrepreneurship Degree
Vijay Ravindran the latest media innovator joins an exciting group advising the new MA in Media Entrepreneurship ...
Dean’s Interns are Ready for a Real-world Challenge
The first class of SOC Dean’s Interns is well prepared and excited about the opportunity to work at ...
Media Innovators Join SOC Accelerator Group for New Media Entrepreneurship
The advisory panel will help grow the program, mentor the students and build the curriculum of the unique ...
SOC, Kogod Launch New MA in Media Entrepreneurship
New interdisciplinary MA is aimed at mid-career working professionals....
Six Weeks Yield Great Projects from Solo Journalists
Interactive Journalism MA students do it all - shooting, reporting and editing their own news video....
Why Is American University Becoming the Center for New Journalism?
Glaser cites a student body interested in social justice and change, and AU SOC’s Washington location ...
Interactive Journalism Program Adjuncts Bring Wealth of Experience
Coming from a wide range of organizations, including PBS, USA Today, NPR and the Washingtonian, their ...
SOC’s Budding Journalists Focus on First-Time Voters
Class debuts website filled with stories, photos, and videos about young, D.C. voters....
Delivering Unique Opportunities to Entrepreneurship Students
Barbara Wall, award-winning lead attorney for Gannett, really pushes the envelope to give her students ...
Sold Out ONA Conference Hosts
Wide Range of Talent
AU’s SOC faculty, students and alumni will help welcome the nation’s digital journalists when they converge ...
New MA in Media Entrepreneurship Expands American University's Entrepreneurial Programs
Applications are now being accepted for mid-career professionals seeking to design and launch a new ...
American Forum, SOC Faculty Take on Teens, Sex & Media
American Forum heads to the JEA/NSPA Fall National High School Journalism Convention....
Journalism Pros Come Back to School to Upgrade Digital Skills
"I have a completely different perspective on reporting and editing now," says Michael O'Connell, MA ...