Each year, Eisman's class explores a series of projects with media partners. All projects, including the latest on Hunger in DC, are here.

Amy Eisman

Director, Media Entrepreneurship & Interactive Journalism
School of Communication

  • Amy Eisman is director of the MA in Media Entrepreneurship, launched in 2012, and of the weekend MA in Interactive Journalism. She previously was SOC's Director of Writing Programs. Eisman was with Gannett for 17 years, first as a cover story editor at USA TODAY and later as Executive Editor of USA WEEKEND. Eisman was also a managing editor at AOL and a Fulbright lecturer in Moscow. Today she trains newsrooms on web content and writing. An early adopter of online education, she co-authored online training modules for Gannett about breaking news online, interactivity and database journalism and co-wrote a module for Knight Citizen News Network. She’s held workshops at the, Freedom Forum, VOA and Radio Free Europe/Radio Liberty in Prague and Moscow. She co-chaired the 2010 Online News Association conference and in 2011 presented in Vladivostok about digital journalism. She chairs ONA's MJ Bear Fellowship committee, honoring digital journalists under 30, and has judged the White House Correspondents' Association Awards.
  • Degrees

    BA University of Pennsylvania; MA American University

  • SOC - School of Communication
  • McKinley - 240
  • Mondays 3-4 pm, Wednesdays 2-5 pm

  • (202) 885-2106
  • Send email Profile UserID

Scholarly, Creative & Professional Activities

Professional Presentations

  • PR News Webinar, "Essential Skills of Effective PR Writing," June 2014
  • Moderator, "Branding Yourself (Or your Company) in a Digital World," AUSOC at 1776, June 2014
  • Roundtable participant, ICFJ: "Back in the Newsroom Fellowships," May 2014
  • Panelist, "Teaching Entrepreneurship & Pitch Contest," JournalismInteractive, College Park, Md., April 2014
  • Speaker, New Media Landscape, PR News' Media Relations conference, Dec. 2013
  • Panelist, "What is the Role of Student Media?" AU SOC, September 2012
  • Speaker, "Technology and the Classroom," faculty of School of Architecture and Planning, Catholic University of America, August 2012
  • Panelist, Social Learning Summit 2012, AU Social Media Club, March 2012
  • Presenter, Teach-A-Thon, "What's Next for Text," Journalism Interactive, University of Maryland, October 2011
  • Panelist, AEJMC regional Idea Summit on Technology in the Classroom, AU, June 2011
  • Speaker on World Press Freedom Day, Vladivostok, Russia, May 2011. Also visited various journalism programs and classes to talk about new media. Photos here.
  • Panelist, How Internet Aggregators are Affecting Journalism, AU Washington College of Law, March 2011
  • Participant in J-Lab's Reimagining Journalism, January 2011
  • Co-Chair, ONA10, the annual conference of the Online News Association, Washington, DC, October 2010
  • Panelist, Rebooting the Curriculum: Teaching Journalism in a Digital Tempest; AEJMC, Denver, August 2010
  • Panelist, Writing Across Platforms; Penn Communications Day, UPenn, May 21, 2010
  • Speaker on New Media Landscape at Osher Lifelong Learning Institute; George Mason University, Feb. 4, 2010
  • Speaker at JEA/NSPA Fall National High; School Journalism Convention, Washington, D.C., on Media Landscape, Nov. 13, 2009
  • Online News Association, hosted panels on Web writing, and on companies hiring journalists, San Francisco, October, 2009
  • Quoted in AU; Center for Social Media white paper about best practices in digital journalism
  • Panelist on Social Media panel, Lockheed Martin, September 2009
  • Speaker, New Trends in Public Diplomacy: The Future of Media, Foreign Services Institute, June 2009
  • Speaker on Web 2.0, Unlocking Online Resources for the Washington, D.C., chapter of NBC Universal's African American Forum, October 2008
  • Panel moderator at the Online News Association annual conference, Washington, D.C. The first, at J-Lab's preconference workshop, Building Innovation in the Curriculum. The second was "So you want to teach?" for potential first-time faculty, September 2008
  • Panelist at the news market's Digital Marketing and Online Video for Public Relations and Public Affairs, National Press Club, June 2008
  • Panelist at Association of Health Care Journalists, Multimedia Tools for Telling Stories, Arlington, Va., March 2008
  • Moderated panel of USA TODAY editors on newspaper's 25th anniversary, September, 2007
  • Freedom Forum Online Multimedia Reporting Seminar, Nashville, workshop on Web writing and editing, Aug. 12-17- 2007
  • Freedom Forum, conference call to 100-plus journalists on how to write for the Web, April 26, 2007
  • National Press Club, Washington, DC, participated in panel, New Trends in Electronic Media, April 3, 2007

Media Appearances

Professional Services

Conducted Web-writing workshops

Created Online Training Modules

  • Co-authored in 2006-2007 with Prof. Larry Gillick online training modules for 5,500 employees of Gannett Co. on breaking news online, interactivity and datbase journalism
  • Co-authored, in 2007 with Prof. Wendell Cochran training for citizen journalists at the Knight Citizen News Network.

Served as Judge

  • Judge in White House Correspondents' Association awards Spring 2011, 2014
  • Application Evaluator, Fulbright Program in Russia, 2013
  • Chair, MJ Bear Fellowship Committee, 2011, 2012, 2013, 2014
  • Application reviewer, The Fulbright Program in Russia, 2013
  • Judged 2011 Knight-Batten Awards at J-Lab
  • Judge for New American Media Washington, D.C. chapter, February 2011
  • Judge for 2010 Knight-Batten Awards for Innovation in Journalism
  • Judge for 2010 Knight News Challenge
  • Judge for Knight-Batten Awards in Innovation in Journalism, July 2009
  • Robert F. Kennedy Annual RFK Journalism Awards, 2006, 2007, 2008
  • Best of Gannett, 2005
  • CHINFO judging for U.S. Navy, 2005

AU Expert

Area of Expertise: New media landscape; convergent and social media in terms of journalism; writing and editing for online publications; journalism; newspapers; digital media; writing for audience; online learning (distance education)

Additional Information: Amy Eisman
is one of the founding editors of USA Today, former executive editor of USA Weekend magazine, and  former managing editor of content at AOL.  A veteran trainer and educator, she was cochair of the online news association 2010 conference in Washington, D.C. She created an online course in the School of Communication called Media@ the Millennium, which explores the influences of technology, business, audience, and bias on journalism.  She trains journalists in Web writing and content, holding sessions for Radio Free Europe/Radio Liberty in Prague and Moscow, for Voice of America,, World Resources Institute,, and for the Diversity Institute of the Freedom Forum in Nashville, Tenn.  A frequent panelist, she is the coauthor of multimedia online training modules for Gannett and for citizen journalists. She was a Fulbright lecturer at Moscow State University in summer 2004 and returned to Russia in 2011 as a guest speaker invited by the U.S. Consulate in Vladivostok. She often is called upon as a judge, including for Knight-Batten awards, White House Correspondents Association awards, and the Knight News Challenge.

Media Relations
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.

AU News and Achievements