Over the years Eisman's class explored 9-11 on Millennials; first-time voters (2012); and the transition for young vets coming home (2013).
Amy Eisman
Director, Media Entrepreneurship & Interactive Journalism
School of Communication
- Amy Eisman is director of the MA in Media Entrepreneurship, launched in 2012, and of the 13-year-old weekend MA in Interactive Journalism. She previously was SOC's Director of Writing Programs. Eisman was an editor with Gannett for 17 years, first as a cover story editor at USA TODAY and later as Executive Editor of USA WEEKEND. Eisman was also a managing editor at AOL and a Fulbright lecturer in Moscow. Today she trains newsrooms on web content and writing. An early adapter of online education, she co-authored online training modules for Gannett about breaking news online, interactivity and database journalism and co-wrote a module for Knight Citizen News Network. She’s held workshops at the washingtonpost.com, Freedom Forum, the Voice of America and Radio Free Europe/Radio Liberty in Prague and Moscow. She co-chaired the 2010 Online News Association conference and in 2011 presented in Vladivostok about digital journalism. She chairs ONA's MJ Bear Fellowship committee, honoring digital journalists under 30.
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Degrees
BA University of Pennsylvania; MA American University
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OFFICE
- SOC - School of Communication
- Mary Graydon - Rm 331 D
- Tuesday 1-3, Wednesday 2-5
Scholarly, Creative & Professional Activities
Professional Presentations
- Panelist, "What is the Role of Student Media?" AU SOC, September 2012
- Speaker, "Technology and the Classroom," faculty of School of Architecture and Planning, Catholic University of America, August 2012
- Panelist, Social Learning Summit 2012, AU Social Media Club, March 2012
- Presenter, Teach-A-Thon, "What's Next for Text," Journalism Interactive, University of Maryland, October 2011
- Panelist, AEJMC regional Idea Summit on Technology in the Classroom, AU, June 2011
- Speaker on World Press Freedom Day, Vladivostok, Russia, May 2011. Also visited various journalism programs and classes to talk about new media. Photos here.
- Panelist, How Internet Aggregators are Affecting Journalism, AU Washington College of Law, March 2011
- Participant in J-Lab's Reimagining Journalism, January 2011
- Co-Chair, ONA10, the annual conference of the Online News Association, Washington, DC, October 2010
- Panelist, Rebooting the Curriculum: Teaching Journalism in a Digital Tempest; AEJMC, Denver, August 2010
- Panelist, Writing Across Platforms; Penn Communications Day, UPenn, May 21, 2010
- Speaker on New Media Landscape at Osher Lifelong Learning Institute; George Mason University, Feb. 4, 2010
- Speaker at JEA/NSPA Fall National High; School Journalism Convention, Washington, D.C., on Media Landscape, Nov. 13, 2009
- Online News Association, hosted panels on Web writing, and on companies hiring journalists, San Francisco, October, 2009
- Quoted in AU; Center for Social Media white paper about best practices in digital journalism
- Panelist on Social Media panel, Lockheed Martin, September 2009
- Speaker, New Trends in Public Diplomacy: The Future of Media, Foreign Services Institute, June 2009
- Speaker on Web 2.0, Unlocking Online Resources for the Washington, D.C., chapter of NBC Universal's African American Forum, October 2008
- Panel moderator at the Online News Association annual conference, Washington, D.C. The first, at J-Lab's preconference workshop, Building Innovation in the Curriculum. The second was "So you want to teach?" for potential first-time faculty, September 2008
- Panelist at the news market's Digital Marketing and Online Video for Public Relations and Public Affairs, National Press Club, June 2008
- Panelist at Association of Health Care Journalists, Multimedia Tools for Telling Stories, Arlington, Va., March 2008
- Moderated panel of USA TODAY editors on newspaper's 25th anniversary, September, 2007
- Freedom Forum Online Multimedia Reporting Seminar, Nashville, workshop on Web writing and editing, Aug. 12-17- 2007
- Freedom Forum, conference call to 100-plus journalists on how to write for the Web, April 26, 2007
- National Press Club, Washington, DC, participated in panel, New Trends in Electronic Media, April 3, 2007
Media Appearances
- BBC-Persia covers VotingYoung class project
- Washington Times on teaching Twitter on college campuses, September 2009
- PBS MediaShift, "Why is American University becoming center for new journalists" June, 2009
- American Journalism Review on navigating industry change
- Interviewed on XM's POTUS '08 channel at April 11, '08 opening of Newseum
- USA TODAY's 25th Anniversary
- C-Span video of panel on USAT at 25
- The Web and Writing for Mass Communication
- Agence France-Presse on future of journalism
- Interview with Voice of America
- Quoted in The National in UAE about 9-11 class project
Professional Services
Conducted Web-writing workshops
- BNA, Washington, D.C., July/August 2011
- Bread for the World, Washington, D.C., March, June 2011
- Radio Free Europe/Radio Liberty, Prague June 2010
- Thomas B. Fordham Institute, January, 2010
- Maynard Institute, Multimedia Editing Program, June, 2009
- Washington Post sports editors, February 2009
- Kaiser Family Foundation's 2008 Kaiser Media Fellows, Washington, Sept. 2008
- WTOPnews.com, Web writing, March 2008
- World Resources Institute, Web writing, February 2008
- Associated Collegiate Press annual convention, 'Think Web first,' Oct. 26, 2007
- Knight International Journalism Fellows, October, 2007
- Freedom Forum, Online Multimedia Seminar, Nashville, Aug., 2007
- Radio Free Europe/Radio Liberty, Moscow Sept. 2006
- Radio Free Europe/Radio Liberty, Prague July 2006, March 2007
- Voice of America, November 2006, July 2008, March 2009
- Washingtonpost.com, Washington, DC Spring 2006, Spring 2007
- SPJ Virginia Pro Chapter, Richmond Times Dispatch, Media General, May 2005
Created Online Training Modules
- Co-authored in 2006-2007 with Prof. Larry Gillick online training modules for 5,500 employees of Gannett Co. on breaking news online, interactivity and datbase journalism
- Co-authored, in 2007 with Prof. Wendell Cochran training for citizen journalists at the Knight Citizen News Network.
Served as Judge
- Chair, MJ Bear Fellowship Committee, 2011, 2012
- Judged 2011 Knight-Batten Awards at J-Lab
- Judge in White House Correspondents' Association awards Spring 2011
- Judge for New American Media Washington, D.C. chapter, February 2011
- Judge for 2010 Knight-Batten Awards for Innovation in Journalism
- Judge for 2010 Knight News Challenge
- Judge for Knight-Batten Awards in Innovation in Journalism, July 2009
- Robert F. Kennedy Annual RFK Journalism Awards, 2006, 2007, 2008
- Best of Gannett, 2005
- CHINFO judging for U.S. Navy, 2005
AU Expert
Area of Expertise: New media landscape; convergent and social media in terms of journalism; writing and editing for online publications; journalism; newspapers; digital media; writing for audience; online learning (distance education)
Additional Information: Amy Eisman is one of the founding editors of USA Today, former executive editor of USA Weekend magazine, and former managing editor of content at AOL. A veteran trainer and educator, she was cochair of the online news association 2010 conference in Washington, D.C. She created an online course in the School of Communication called Media@ the Millennium, which explores the influences of technology, business, audience, and bias on journalism. She trains journalists in Web writing and content, holding sessions for Radio Free Europe/Radio Liberty in Prague and Moscow, for Voice of America, washingtonpost.com, World Resources Institute, wtopnews.com, and for the Diversity Institute of the Freedom Forum in Nashville, Tenn. A frequent panelist, she is the coauthor of multimedia online training modules for Gannett and for citizen journalists. She was a Fulbright lecturer at Moscow State University in summer 2004 and returned to Russia in 2011 as a guest speaker invited by the U.S. Consulate in Vladivostok. She often is called upon as a judge, including for Knight-Batten awards, White House Correspondents Association awards, and the Knight News Challenge.
Media Relations
To request an interview please call AU Media Relations at 202-885-5950 or
submit an interview request form.
MEDIA RELATIONS
- AU Media Relations
- All AU Faculty Experts
AU News and Achievements
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SOC Students, Gannett Examine Civil Rights
Writing for Convergent Media class conducts survey for Gannett's "Civil Rights in American" series."...
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Class Creates Civil Rights Project for Gannett
What are today’s top civil rights issues? One journalism class found out....
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Washington Post Chief Digital Officer Joins Group Advising Entrepreneurship Degree
Vijay Ravindran the latest media innovator joins an exciting group advising the new MA in Media Entrepreneurship ...
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Faculty Expertise on Display at AEJMC Convention
The upcoming Association for Education in Journalism and Mass Communication convention will highlight ...
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Dean’s Interns are Ready for a Real-world Challenge
The first class of SOC Dean’s Interns is well prepared and excited about the opportunity to work at ...
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Media Innovators Join SOC Accelerator Group for New Media Entrepreneurship
The advisory panel will help grow the program, mentor the students and build the curriculum of the unique ...
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Millennials not as excited to vote
Survey shows youth vote still supports Obama, shows concern about economy...
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Student Experiences ONA 2010 First Hand
SOC student Ethan Klapper had the opportunity to attend the 2010 Online News Association Conference ...
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SOC and ONA Mark Ten Years of New Media
SOC faculty had a strong presence at the Online News Association's 10th anniversary conference in San ...
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Growing Up in the Shadow of 9/11
Seniors and graduate students at AU examine how 9/11 affected their peers; the final project is now ...
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Interns Gain Experience at Top D.C. Media Outlets
No one is sure what tomorrow's journalism industry will look like, but School of Communication students ...
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SOC, Kogod Launch New MA in Media Entrepreneurship
New interdisciplinary MA is aimed at mid-career working professionals....
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Six Weeks Yield Great Projects from Solo Journalists
Interactive Journalism MA students do it all - shooting, reporting and editing their own news video....
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Why Is American University Becoming the Center for New Journalism?
Glaser cites a student body interested in social justice and change, and AU SOC’s Washington location ...
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Interactive Journalism Program Adjuncts Bring Wealth of Experience
Coming from a wide range of organizations, including PBS, USA Today, NPR and the Washingtonian, their ...
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SOC’s Budding Journalists Focus on First-Time Voters
Class debuts website filled with stories, photos, and videos about young, D.C. voters....
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Delivering Unique Opportunities to Entrepreneurship Students
Barbara Wall, award-winning lead attorney for Gannett, really pushes the envelope to give her students ...
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Sold Out ONA Conference Hosts
Wide Range of Talent
AU’s SOC faculty, students and alumni will help welcome the nation’s digital journalists when they converge ...
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New MA in Media Entrepreneurship Expands American University's Entrepreneurial Programs
Applications are now being accepted for mid-career professionals seeking to design and launch a new ...
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9/11 and the Millennial Generation
American University students investigate the impact 9/11 had on a generation....
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American Forum, SOC Faculty Take on Teens, Sex & Media
American Forum heads to the JEA/NSPA Fall National High School Journalism Convention....
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Journalism Pros Come Back to School to Upgrade Digital Skills
"I have a completely different perspective on reporting and editing now," says Michael O'Connell, MA ...
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