Photo by Jeff Watts
Vice President of Communication
Vice President for Communication
Terry Flannery has worked in higher education marketing for two decades. She is American University’s first executive director, university communications and marketing, and a member of the president’s cabinet. Establishing a full marketing program, beginning with market research to inform the brand strategy, she has also worked with a campus-wide committee to completely redesign the University website.
Prior to her appointment at American, Flannery built a nationally recognized higher education marketing and communications program at the University of Maryland as assistant vice president. She also held positions in admissions and student affairs at Maryland, and was affiliate assistant professor in the College of Education.
With expertise in marketing, branding, marketing research and assessment, Flannery serves as the chair of the CASE Institute for Integrated Marketing and Branding, and is a frequent speaker and consultant for higher education organizations.
PhD, College Student Personnel, University of Maryland; MEd, College Student Personnel, University of Maryland; BA, English University of Maryland
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