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Geoffrey Campbell

Assistant Director, Communications & Marketing SPExS Communications & Marketing

Geoff Campbell manages marketing and communication for the School of Professional & Extended Studies at American University
Significant areas of support include assisting with the development and implementation of strategic communication planning for the School and collaborating on marketing for over a dozen undergraduate, graduate and executive education programs, including outreach and management of vendors.
Before coming to AU, Geoff worked in enrollment marketing across multiple channels (including through email marketing, social media management, and paid advertising) for private K-12 schools. Recently, he led an inbound marketing initiative that included lead nurturing, optimizing user experience, and digital media advertising that helped improve institutional KPIs. This project was featured in the Council for Support and Advancement of Education (CASE)’s CURRENT magazine.

Before working in educational marketing, Geoff earned a Master of Science in Public Relations from the S.I. Newhouse School of Public Communications, took supplemental courses in web writing and visual storytelling, and interned in Syracuse University’s Office of Public Affairs and the Community Relations Unit at the University of Virginia.

In 2011, Geoff began his professional career in the Marketing and Communications Office at Mount Allison University, where he also earned his Bachelor of Arts in International Relations.

Degrees

BA, International Relations
Mount Allison University

MS, Public Relations
S.I. Newhouse School of Public Communications

Book Currently Reading
Don't Make Me Think by Steve Krug
Web Analytics 2.0 by Avinash Kaushik
Languages Spoken
French (Limited working proficiency)
Office
School of Prof and Extd Studies
Spring Valley Building - 424
Office Hours: 9am-5pm
Contact Info
(202) 895-4941 (Office)

Send email to Geoffrey Campbell

See Also
Save Prospective Applicants from Hitting a Wall
Fundamentals of Google Analytics
Geoff Campbell (Website)
Geoff Campbell (LinkedIn)

Partnerships & Affiliations

  • American Marketing Association

    Member

  • American Copy Editors Society

    Member

  • Council for Advancement and Support of Education

    Member

Scholarly, Creative & Professional Activities

Professional Services

Web design, content marketing, SEO, digital strategy, digital analytics, marketing automation, web content development

Selected Publications

Save Prospective Applicants from Hitting a Wall CASE CURRENTS, January/February, 2016

Why Schools Should Invest in Video Marketing NAIS Independent School Magazine, Fall, 2014

Case Study: Broadcast AND Engagement Triumph in Social Media Converge Consulting, January, 2013

20 Tips in 20 Days for first-year students Mount Allison University, Fall, 2011

Honors, Awards, and Fellowships

  • CASE District 1 New Professionals Conference Scholarship
  • CASE District 1 Summer Institute Scholar
  • CASE District II Independent School Scholar

Professional Certifications

  • Apple Certified Pro - Final Cut Pro X, Level One (Starting January, 2014)
  • Google Analytics Certification (Until January, 2017)
  • HubSpot Certified (Until September, 2016)
  • Poynter ACES Certificate in Editing (February, 2016)
  • Google Analytics 301 Certificate of Completion (LunaMetrics, January, 2014)

Professional Presentations

Fundamentals of Google Analytics WhippleHill 2014 User Conference (Now Blackbaud K-12 UC), July, 2014

Selected Publications