Profile photo: Jeff Watts
Assistant Vice President for Creative Services
Kevin Grasty, who joined American University in 1983, oversees University Communications and Marketing’s in-house creative and publishing services team, including design, writing and editing, photography, and administrative support. He has led the redesigned, American, the university’s flagship magazine, and its digital app and desktop companions. Beyond overseeing content and creative development of the print and digital versions of American, he leads the creative teams that produce the university Annual Report, undergraduate viewbook, and other high visibility publications that support the university’s strategic goals and reflect AU’s distinctive brand position. Kevin also oversees usage of AU’s official logotypes, marks, brand style guide, and is an appointed member of the University Licensing and Trademark Committee. He advises on the integrated internal efforts of communications, web, and university marketing and brand initiatives, and is an appointed member of the Web Steering Committee and University Marketing Advisory Council. His notable projects include serving as design lead for the university website redesign and design of AU Athletics and Blue Crew spirit program logos. He is excited about UCM's commitment to push reasonable boundaries to produce creative work that stands out in a highly competitive environment.
BFA Visual Communication, Pratt Institute
- Favorite Spot on Campus
- Bender Arena Section 103, Row: C, Seat: 12
- Book Currently Reading
- Users, Not Customers - Aaron Shapiro