Profile photo: Jeff Watts
Assistant Vice President for Creative Services
Kevin Grasty joined American University in 1983 as the lead graphic designer for undergraduate recruitment. He manages the integrated in-house creative services team of design, writing, editing, photography, content and creative strategy experts to support the institutions goals and the university’s strategic plan.
Kevin leads the creative team that produces the university Annual Report, undergraduate viewbook, digital advertising, and other institutional priority projects that showcase the university’s incredible story. He monitors the use of AU’s official logotypes, marks and the visual brand guide. He advises on the integrated platforms of communications, web, and university marketing and branding initiatives. His notable efforts include: facilitating the redesign of American, the university’s flagship print and digital periodical magazine, serving as the creative lead for the redesign of american.edu, and serving as the lead designer of the AU Athletics and Blue Crew spirit program logos.
Kevin is excited about UCM's commitment to making an impact by engaging with audiences through thoughtful strategy, effective communication, and compelling creative to push the AU brand forward.
BFA Visual Communication, Pratt Institute
- Favorite Spot on Campus
- Bender Arena Section 103, Row: C, Seat: 12
- Book Currently Reading
- Thank You for Being Late - Thomas L. Friedman