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Rachel Weatherly

Director, Digital Communication Strategy University Marketing

A self-proclaimed math nerd who went to art school, Rachel didn't take the most direct route to her current role as Director of Digital Communications Strategy. She spent almost a decade at Gannett/USA TODAY during the tumultuous digital transformation of media. Her sense of adventure and obsession with learning new things led her from design and marketing to the rapidly evolving world of newspaper websites, audience analysis, and digital strategy. Rachel spent two years at the Atlantic Council reinventing the 50-year-old think tank's digital footprint. She then moved on to Sapient where she developed digital strategies for clients and started her research on behavior change strategies and using digital channels to influence behavior change. In addition several published articles on behavior change, Rachel also wrote her own bio and is incredibly uncomfortable speaking about herself in third person.


BFA in Graphic Design with minors in Art History and English from the University of Tennessee

Languages Spoken

Download CV (PDF)

University Marketing
Contact Info
(202) 895-4978 (Office)

Send email to Rachel Weatherly

See Also
LinkedIn Profile
Engaging Me

Partnerships & Affiliations

  • UXPA


Scholarly, Creative & Professional Activities

Professional Presentations

  • Audience Engagement Untangled, Poster Exhibition, UXDC Conference 2017
  • Engaging Change, Poster Exhibition, UXDC Conference 2017
  • A Better Way to Define Your Audience, World IA Day 2016
  • Optimized Persuasion: Targeting Behavior Change, UX Camp DC, December 2015 (with Dr. David Nickelson)

Selected Publications

  • Developing Content that Supports Behavior Change, Population Health, July 2016
  • Human-centered Design Delivers Effective Care Solutions, Health Innovations News, April 2016
  • Meeting Your Mission: A User-centered Approach to Content Strategy, UXPA Magazine, February 2016

Research Interests

User Experience, Behavior Change, Audience Analysis