TED Case Studies
CASE NUMBER:
553
CASE MNEMONIC: PISTACHIO
CASE NAME:
IRAN and Pistachio Trade
The [Pistachio] Nut Case
I. Identification
In 1996, Israel was faced with a problem; one of its major
trading partners, the US, presented Israeli officials with damaging evidence
regarding ineffective import practices over inspection of pistachio nuts.
The US provided evidence that large volumes of Iranian pistachio nuts were
entering the Israeli market illegally through a third trading partner,
the European Union. The politics and economics of the pistachio case
shall be discussed in more detail below in order to provide a greater understanding
of the significance of the case to US-Israeli relations.
1. The Issue
The US and Israel have always had strong political
ties. The US was one of the first nations to recognize Israeli independence
in 1947 and has continued to support Israel both politically and militarily
in its conflicts with neighboring countries. The two countries have
remained politically and militarily linked and the partnership expanded
in the early 1980s to include trade. Through many years of tough
negotiations to lower trading barriers and open up domestic markets (especially
agricultural products), the US and Israel came to a mutually favorable
trade agreement in 1985 (US-Israeli FTA). However, in early September
1996, the trading partnership that took years to build was under great
tension. Israel found itself faced with growing allegations regarding its
trade practices. The USDA Foreign Agricultural Service, with the
help of US pistachio growers, presented Israeli Ministry officials with
mounds of evidence against Israeli import inspection; the US provided evidence
that the import inspection process was inefficient because it allowed Iranian
pistachio nuts to enter the country undetected. Israeli law prohibits
the importation of goods and services from Iran, thus not only effecting
US interests but violating Israeli national law. Three important
questions can be derived and answered from this pistachio case: 1.
What were the US's allegations and solutions to the Israeli import inspection
problem? 2. How did it affect the US-Israeli political and
economic partnership? and 3. Why was the US so devoted to making
sure Israel changed its inspection practices?
2. Description
Israel, as one of the largest markets for pistachio
nuts, was and still remains a focal point of interest for US trade objectives.
Since the 1985 US-Israeli Free Trade Agreement and the 1994
WTO/GATT Uruguay Round Agreement, the US has been working hard to develop
a closer trading relationship with Israel. The evidence collected
by the USDA Foreign Agriculture Service and various US pistachio growers
organizations, predominately the California Pistachio Commission, focused
on the various reasons why Israel needed to rethink their import inspection
procedures. Import of Iranian pistachios not only challenged Israeli
law; but since they were sold at a 20% discount in the Israeli market,
undermined the world price (Staff, 11/19/96). According to USDA data,
Israeli importers purchased approximately $10 million worth of Iranian
pistachios annually because of the reduced price (Tirschwell, 1997).
In effect, the discounted Iranian pistachios sold in the Israeli market
not only undermined the world price but also US opportunities to compete.
How could US pistachio growers compete with this reduced price set by the
Iranian exporters? The reduced price and high domestic demand for
the Persian pistachio nuts created unfair competition for US pistachio
exporters/growers and strained trading relations between the US and Israel.
Initially, Israeli officials acted swiftly by putting
together an investigation team to look at the US allegations and evidence.
The Journal of Commerce ran headlines reading "Israel Probes Allegations
of Indirect Trade with Iran" in early November which
demonstrated the Israeli's commitment to trying to get to the bottom of
the situation. However, the Israelis explained to US officials that
the main problem with the import inspection procedure was the port authorities
only kept records on embarkation ports. There are no records that
can trace the origin of the good or service entering the country.
For this reason, the evidence produced by the US that most of the imports
came from the European Union did not surprise Israeli officials.
Israel and the European Union negotiated a free trade agreement opening
up trade; Israel was more willing to accept imports that came from EU member
countries (Tirschwell, 1997). What evidence did US officials have
that lead them to believe Iranian pistachios were being imported into Israel
via the EU? The main fact is that European nations are on friendly terms
with Iran and have open trade agreements. Next, most of the pistachio
exports originated from Northern European nations. If pistachio exports
came from Greece and Italy (two countries with favorable climates for growing
pistachios), then the imports into Israel could have been pistachios from
Southern European pistachio growers. However, the US discovered and
presented to the Israelis evidence that proved to the contrary. The
US provided statistics that over 70% of pistachio imports originated in
Northern European nations, such as Germany and Great Britain (Staff, 11/19/96).
Pistachio nuts require a warm but desert like climate to grow. Northern
European countries do not have the appropriate climate to grow pistachio
nuts; plus, these nations import pistachios from Iran. The USDA found
that in 1995 alone more than 5 million pounds of pistachios, worth around
$14 million, were imported from Northern European countries into Israel
(Staff, 11/19/96). As more and more evidence kept piling up, the
Israeli government finally realized that Iran, an enemy of the state, had
infiltrated their markets. In order to salvage the US-Israeli trading
partnership, Israeli officials began to recognize the need for tougher
import inspection standards.
The History of the Disputed Nut
Pistachio
nuts originally came from the Holy Lands of the Middle East, growing wildly
in the high desert areas that covered the region. The pistachio made
its way over to the US in the 1880s, imported by American traders to satisfy
the growing Middle Eastern population in the states. However it was
not until the 1930s, due to the efforts of US scientist William E. Whitehorse,
that the first pistachio production began in America. In 1929, he
spent six months in Persia studying and collecting seeds in order to produce
a distinct type of pistachio nut to bring back to the US (www.pistachios.org).
By the 1930s, his efforts succeeded and trial plantings began in the desert
regions of California. Since it takes a good 7 - 10 years for pistachio
trees to mature, the first trial plantings did not look promising.
It was not until the early 1950s, with the emergence of the Kerman pistachio
tree, that pistachio production became a reality. [The name Kerman
comes from the plains in Iran, where the pistachio seeds collected by Dr.
Whitehouse were found]. Pistachio production in California flourished
during the 1950's and continued to gain strength and recognition throughout
the 60's and 79's. By the 1990s, the US climbed the charts to become
the world's second largest producer and exporter of pistachio nuts.
To illustrate the rapid development of California's pistachio production,
in 1976 the first commercial crop harvested approximately 1.5 million pounds
on less than 1500 acres of land (www.pistachios.org/industry.html).
Today, there are over eighty-two thousand acres harvesting more than one
hundred times the amount of pistachio's averaged in 1976 (www.pistachios.org/industry.html).
The US demonstrated in a short period of time its ability as a pistachio
producer to compete domestically and internationally with producers around
the world.
US Solutions to the Israeli Nut Problem
Israel claimed early on in the case that they could not
determine the origin of the pistachio nuts entering the country since most
were imported from Europe. The US pointed out three different ways
the Israeli inspection system could determine the origin of imported pistachio
nuts. According to research compiled by the USDA and US pistachio
growers, Israel could determine the origin of a pistachio nut through 1.
visual identification, 2. volume and 3. chemical (Tirschwell,
1997). Due to the small number of countries that produce and export
pistachio nuts, it is relatively easy to narrow down and identity the origin
of the imported nut. Pistachio nuts are grown around the world, specifically
in Greece, Italy, Syria, Turkey, Iran and the US. The last two countries
listed are the two largest and most competitive producers and exporters
in the pistachio industry, Iran ranked number one. These two giants,
in the industry, hold 70% of the world production of pistachio nuts (Tirschwell,
1997). The last type of identification available deals with a chemical
test of the pistachio nuts. The US Customs Agency developed, in the
1980s, a chemical test for the purpose of insuring that Iranian pistachios
did not enter the country. It was discovered during the early 1980s
that large quantities of Iranian pistachios were entering the country illegally,
violating the numerous trade embargoes against Iran (Tirschwell, 1997).
The chemical test basically determined the type of soil and weather conditions
used to produce the pistachio nuts. Iranian and US (specifically
California) climates and soil differ greatly, helping to prove that designing
a simple chemical test can easily solve the problem of illegal pistachio
imports.
US-Israeli Free Trade Agreement of 1985 and the Effects
of the Uruguay Round Talks in 1994
In 1985, the US and Israel came to an agreement that would
slowly open up their domestic markets and create a closer union between
the two countries, both politically and economically. However, under
Article VI, Israel was able to maintain some control over agricultural
imports from the US. US exports of fresh produce and processed foods
were barred from Israeli markets (State Department, 1999). In 1995,
the trade relationship between the two countries progressed even further
as Israel participated and signed on to the Uruguay Round Table Talks that
set up the WTO (World Trade Organization). These negotiations committed
members of the GATT/WTO to the abolition of almost all import quotas and
a reduction of tariff rates on trading partners over time, to increase
competition. Therefore Article VI of the US-Israeli FTA was in violation
of the WTO negotiations, and in 1996, US and Israeli officials revised
the FTA. This revision allowed the bilateral free trade agreement
to be compatible with the WTO multilateral agreement. The new five-year
agreement on Food and Agriculture committed Israel to reducing its quota
restrictions on food and agriculture, in other words opening its market
up to US commodities (State Dept., 1999). US agricultural exports
were now able to enter Israel without any quota restrictions. In
the case of US nut exports (including pistachios), Israel eliminated all
duties on imports from the US as of January 1995; this gave the US a considerable
comparative advantage compared to other Israeli trading partners.
For instance, the European Union still had to pay close to 15% duty tax
on nut imports and other nations, such as Turkey, had to pay a duty tax
approximately as high as 22.5% (State Dept., 1999).
California Pistachio Commission

The California Pistachio Commission emerged in 1981, as an organization
whose main mission was to assist pistachio grower members from California.
The CPC continues in the 90s to promote and support marketing endeavors,
public relations, and government relations (http://www.pistachios.org).
It also works to obtain funding for special research projects that focus
on improving production. The Commission's work on government relations,
especially on the federal level, helps to ensure US pistachio growers'
interests are noted and dealt with appropriately. For instance,
over the years CPC has worked hard to maintain the US pistachio industry's
competitiveness in domestic and world markets. By lobbying the federal
government in the interests of its members and providing other services,
it helped expand the exporting opportunities of its members. The
pistachio case is a perfect example of the power and influence the CPC
has within the federal government (Tirschwell, 1997). By working
with the USDA, the CPC represented the US pistachio growers interests and
was able to bring about the necessary changes to increase its exporting
opportunities in Israel and around the world.
Iran and US
The pistachio case touches more than one nerve in the economic and
political spheres, especially when the explosive relationship between the
US and Iran is taken into consideration. Since the late 70's, the
US and Iran have not been on friendly terms. During the Carter Administration,
the US broke diplomatic ties with Iran entirely due to the seizure of the
American embassy in Tehran and the detaining of American citizens (Brunner,
1999). Carter later instituted an economic boycott on all products
from Iran. The tense history continues as in 1984 Iran was added
to a list of states who were involved in terrorism around the world.
This prohibited the sale of weapons or financial loans to Iran from the
US and other international organizations, basically ending all assistance
to the nation (Office of Press Secretary, 1996). The US was not finished
with Iran; in 1987, the government extended sanctions against Iran that
continued to prohibit the importation of goods and services from the enemy
nation. President Clinton, in 1996, continued the tradition by prohibiting
all financial and commercial transactions with Iran (OPS, 1996).
As Israel is added into the equation, the pistachio situation becomes tenser.
By Israeli trading unknowingly with Iran, it not only violated Israeli
national law (which deems Iran as an enemy of the state) but raised questions
concerning the US-Israeli economic and political partnership.
As a main receiver of US military and non-military aid, Israel should be
concerned with the issue, even if it is as small as pistachio nut imports.
3. Related Cases
SOYBEAN:
Genetic Soybean Trade
QAT:
Qat Trade in Africa
GERMBEER:
German Beer Purity Law
BORDER: Border
Waste Trade U.S. and Mexico
GROUSE:
EU Grouse Import Ban
IRANNUKE:
Iran Nuclear Technology Imports
4. Draft Author:
Mary-Frances Styczynski
04/11/99
II. Legal Clusters
5. Discourse and Status:
A severe frost in April of 1997 destroyed most of Iran's
potential harvest. This reduced the amount of Iranian pistachio nuts
on the world market, creating new opportunities for US growers. Iran's
troubles were not yet over; in September of 1997 Northern European countries
placed a ban on Iranian pistachio imports after discovering the nuts contained
high levels of aflatoxin (DGXXIV, 1997). The European Commission
sent a research team to Israel to investigate the Iranian inspection control
run by the government. After visiting the Institute of Standards
of the Islamic Republic of Iran in Karaj and Ratsanjan, the research team
came to a decision, Decision 97/613/EC (DGXXIV, 1997). The EC investigators
felt the evaluation of the pistachio nuts and production processes needed
changes in order to protect the nuts from high levels of aflatoxin
or other potential problems. Based on the investigators decision,
the Commission decided to maintain the ban on Iranian pistachio imports
until changes were implemented by Iran. The combination of a poor
harvest season and a crippling ban reduced the volume of Iranian pistachio
exports drastically. For instance, the frost reduced Iran's pistachio
harvest by 50 to 70%/ (USDA, 1997). This drop in production was very
dramatic due to the fact that Iran was and still remains the world's largest
producer and exporter of pistachio nuts. Iran usually produced around
180,000 to 200,000 tons of pistachio nuts in a given year, but after these
events, the International Nut Council estimated the Iranian production
to be only 136,000 tons (USDA, 1999). The decrease in Iranian exports
helped lessen the tension between Israel and the US. US pistachio
growers were now offered the opportunity to increase their exports to the
Israeli market. For instance, in 1998 the US provided close
to 40% of total imports of pistachio nuts to Israel (State Dept. 1999).
The Israeli's also made sufficient changes in their import inspection procedures.
In 1997 and 1998, the Israeli Customs Authority's increased security over
imported products and began systematic checks of pistachio imports to determine
their country of origin (State Dept. 1999). These checks helped filter
out even more Iranian pistachios that were trying to enter Israel illegally.
6. Forum and Scope:
The US-Israeli pistachio case 96/97 did not violate any
legally binding agreements signed by the US or Israel concerning international
trade. The US, in its pursuit to change Israeli policy, did not in
any way move to place sanctions or revoke special privileges from Israel,
such as MFN status. Since the problem lied within the Israeli import
practices, it was at the Israeli's discretion to make the necessary changes
demanded by the US. Due to the sensitivity of the issue and the significance
of the trading partner, Israel asked for US assistance in improving import
inspection policies.
7. Decision Breadth: NA
8. Legal Standing:
The US-Israeli pistachio case is unique in that it deals with the violation
of a national law. By allowing Iranian pistachio nuts to enter
the country, Israel was violating its own national law unknowing due to
inefficient inspection procedures that determine the origin of the import.
Even though the pistachio nuts entered Israel through Europe, the fact
of the matter remained that the pistachio nuts were originally from Iran.
III. Geographic Clusters
9. Geographic Locations
a. Geographic Domain: Middle East
b. Geographic Site: NA
c. Geographic Impact: Israel and United States of America
10. Sub-National Factors: NA
11. Type of Habitat: Dry
IV. Trade Clusters
The Israelis pistachio case demonstrated the importance
trade plays in determining the terms of a relationship, especially when
considering agricultural products. US interests, politically and
economically, were placed in jeopardy as the inefficiency of Israeli import
practices were revealed to the world. Israel responded by making
the necessary changes to its import inspection procedures, saving itself
from potential US retaliatory measures.
12. Type of Measure:
NAAP
13. Direct v. Indirect Impacts: IND
The Pistachio case had an indirect impact on US trade.
Since Israel's national law had been violated as Iranian pistachios entered
the country undetected, the Israeli market was flooded with illegal pistachio
nuts. This flood of pistachio nuts from Iran left American pistachio
growers and exporters with limited access to the Israeli market.
The US export trade in pistachios was indirectly effected by illegal importation
of Iranian pistachio nuts.
14. Relation of Trade Measure to Environmental Impact
a. Directly Related to Product: No
b. Indirectly Related to Product: No
c. Not Related to Product: No
d. Related to Process: No
15. Trade Product Identification: NAAP
16. Economic Data
This table displays information on the exporting pistachio
countries around the world. The countries listed in the table are:
Greece, Italy, Syria, Turkey and the US. Iran is not
listed here due to the fact that there is a limited amount of information
on Iranian available on Iran. Taking a closer look at the US export
data, there is a progressive, positive increase in US exports over the
three fiscal years mentioned [See bottom of the table].
17. Impact of Trade Restriction: NAAP
18. Industry Sector: N [FOOD]
Non-Durable Manufacturing: FOOD
19. Exporters and Importers:
Case Exporter
: _United States_
Case Exporter
: _Iran_
Case Importer
: _Israel_
Leading Exporters(#1) : _Iran_
(#2) : _United States_
The Israeli market is one of the
largest markets for pistachio imports. For instance, Israel boasts
a $13 million dollar market for pistachio nuts (State Department, 1998).
Iran and the United States are the
two largest growers of pistachio nuts in the world. Iran maintains
the lead, even after a poor harvesting season in 1997 and crippling import
bans. The US is ranked just below Iran and is a rising competitor.
V. Environment Clusters
20. Environmental Problem Type: NAAP
21. Name, Type, and Diversity of Species
Name: NAAP
Type: NAAP
Diversity: NAAP
22. Resource Impact and Effect: NAAP
23. Urgency and Lifetime: NAAP
24. Substitutes: NAAP
VI. Other Factors
25. Culture: No
26. Trans-Boundary Issues: No
27. Rights: No
28. Relevant Literature
"A Few Facts about Pistachio." Ripcorp
<http://www.total.net/~ripcorp> (10 March
1999).
Brunner, Borgna, ed. Time Almanac 1999.
Boston: Information Please LLC, 1998.
Directorate General XXIV. "EC Mission to Iran on temporary
suspension of imports of
pistachios and certain products from Iran." Food
Control and Rapid Alert. European
Commission: October 13, 1997.
"Israel Information Service Gopher: Israel Foreign Minister."
<gopher://israel-info.gov.il:70/00/facts/econ/ec4>
(5 April 1999).
"Israel-North America/US." Information Division Israel Foreign
Ministry.
<gopher://israel_info.gov.il:70/00/facts/israel/an2a>
(4 April 1999).
Office of the Press Secretary. Fact Sheet:
Iran-Lybia Sanctions of 1996. August 5, 1996.
<http://www.state.gov/www/global/terrorism/Iranliby.html>
(09 April 1999).
Staff. "Israel seeks US assistance to probe pistachio
imports." The Journal of
Commerce 03 April
1997, San Francisco ed.: 2A+.
Staff. "Israel Probes Allegations of Indirect
Trade with Iran." The Journal of Commerce
19 November 1996, Seattle ed.:
3A+.
Tirschwell, Peter. "US queries Israel on pistachio
imports; Alleged illegal trade with Iran
may be harming US exports." The
Journal of Commerce 01 April 1997, San Francisco
ed.: 1A+.
USDA (United States Department of Labor). FAS
Online: Record US Pistachio Exports
Forecast in 1997/98. http://www.fas.usda.gov/htp/highlights/1998/98-03/pistachio.html>
(10 March 1999).
USDA. FAS Online: Pistachio Situation
and Outlook. (February 2, 1999)
<http://www.fas.usda.gov/htp/circular/1997/97-11/pistachi.htm>
(28 March 1999).
United States State Department. Country Commercial
Guides FY 1999: Israel.
Washington: GPO, 1998.
United States Department of Treasury: Office of Foreign Assets
Control. An Overview
of O.F.A.C Regulations Involving Sanctions
against Iran. Washington: GPO, February
23, 1999.