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COMMUNICATION

COMM-301
Public Relations (3)

Course Level: Undergraduate

(CS, PC) An introduction to public relations that explores the strategy and tactics involved in this field. Learn the strategic concepts behind public relations and the ways that professionals practice it. Topics include audience targeting and research, message development, media relations, and using all possible tactics, including traditional and social media, to reach people and communicate with them. Students see how public relations works in such areas as business, society, entertainment, sports, and politics, among others, and learn how public relations professionals deal with crises, communications challenges, and different publics. Usually offered every term. Prerequisite: COMM-209 (may be taken concurrently) and minimum 2.5 GPA.