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COMMUNICATION
COMM-536
Entertainment Communication (3)
Course Level: Undergraduate/Graduate
(PC) Examines the role of public relations and mass media in the entertainment industry. It explores all aspects of communication in the entertainment world, including publicists, press agents, promotion, audience research, awards competitions, music sales, and opening nights. Practical insights into entertainment PR are combined with an analysis of celebrity in American life and in the entertainment industry's role in our culture. Usually offered every spring. Prerequisite: COMM-301 or COMM-640, and minimum 2.5 GPA, and junior, senior, or graduate standing.