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COMMUNICATION

COMM-537
Sports Communication (3)

Course Level: Undergraduate/Graduate

(PC) Examines the role of public relations and mass media in sports communication. The role of sports in American society and how publicists, agents, and sports marketers perform their jobs at all levels of sports. Hands-on training in the tools and technology of sports PR is combined with an analysis of the public's relationship with athletes and sports. Usually offered every spring. Prerequisite: minimum 2.5 GPA.