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COMMUNICATION

COMM-540
Social Marketing (3)

Course Level: Undergraduate/Graduate

PC) This course explores the principles of social marketing, which is the systematic application of marketing and strategic communication principles to achieve human behavior change toward a social purpose or social good. Students study consumer research techniques and definitions of social marketing, and analyze social marketing and strategic communication campaigns. Prerequisite: minimum 2.5 GPA and junior, senior, or graduate standing.