Skip to main content

Office of the Registrar

Course Descriptions

To view course descriptions for all courses in a single subject:

  1. Select the subject from the drop-down list
  2. Click Get Descriptions

Searching course descriptions by keyword is currently unavailable.


COMM-540 Social Marketing for Social Impact (3)

Course Level: Undergraduate/Graduate

Social Marketing for Social Impact (3) (PC) This course explores the principles of social marketing, which is the systematic application of marketing and strategic communication principles to achieve human behavior change toward a social purpose or social good. Students study consumer research techniques and definitions of social marketing, and analyze social marketing and strategic communication campaigns. Restriction: minimum 2.5 GPA.