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COMMUNICATION

COMM-540 Social Marketing for Social Impact (3)

Course Level: Undergraduate/Graduate

Social Marketing for Social Impact (3) (PC) This course explores the principles of social marketing, which is the systematic application of marketing and strategic communication principles to achieve human behavior change toward a social purpose or social good. Students study consumer research techniques and definitions of social marketing, and analyze social marketing and strategic communication campaigns. Restriction: minimum 2.5 GPA.