Office of the Registrar

Course Descriptions

To view course descriptions for all courses in a single subject:

  1. Select the subject from the drop-down list
  2. Click Get Descriptions

Searching course descriptions by keyword is currently unavailable.

Course: -

COMMUNICATION

COMM-574
The Business of Television (3)

Course Level: Undergraduate/Graduate

(FM) This course gives students a macro look at the prime-time network and cable television business and investigates the various players in the business, including studios, networks, producers, agents, and advertisers. It examines the different roles and relationships in the development and production of television programming, including what makes a good idea for a television series; the role of the studios; the various economic models; the "showrunner" or executive producer; how an agent works; why advertisers are so important; what the ratings mean; and the future of television. Usually offered every fall.