Office of the Registrar

Course Descriptions

To view course descriptions for all courses in a single subject:

  1. Select the subject from the drop-down list
  2. Click Get Descriptions

Searching course descriptions by keyword is currently unavailable.

Course: -

COMMUNICATION

COMM-579
Political Advertising (3)

Course Level: Undergraduate/Graduate

This course surveys the crucial and increasing role advertising plays in political campaigns. While broadcast ad campaigns still invest billions of dollars trying to influence voters, the Internet is now a force in fundraising and raising awareness and support. Emphasis is on TV and web-based commercials. Usually offered every spring. May be taken A-F only.