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COMMUNICATION

COMM-579 Political Advertising (3) Course Level: Undergraduate/Graduate

Political Advertising (3) This course surveys the crucial and increasing role advertising plays in political campaigns. While broadcast ad campaigns still invest billions of dollars trying to influence voters, the Internet is now a force in fundraising and raising awareness and support. Emphasis is on TV and web-based commercials. Usually Offered: spring. Grading: A-F only.