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COMMUNICATION

COMM-596
Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate/Graduate

Topics vary by section, may be repeated for credit with different topic. Prerequisite: minimum 2.5 GPA.

COMM-596
001
COMMUNICATION
FALL 2014

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

Strategic Communication in Advertising

This course explores advertising and its critical role in the strategic communication field. The course examines the principles behind effective advertising, the planning involved in advertising campaigns, the strategies used to reach target audiences, the creative process involved in producing an ad, and the art of creative briefs.

COMM-596
003
COMMUNICATION
SPRING 2015

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

Advertising Lab: Strategic Communication Campaigns

Advertising lives or dies on the ability to reach target audiences vigorously, relentlessly and repeatedly. This course seeks to identify the "secret sauce" in the most successful ad campaigns. Using industry-standard creative briefs and strategies, the class breaks into focused creative teams to develop powerful messages across all media, from small-space print ads to 30-second television commercials to digital/mobile messages. In addition, the class surveys and rates breaking marketing campaigns, with particular focus on advertising's Big Day, Super Bowl Sunday.

COMM-596
004
COMMUNICATION
SPRING 2015

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

Travel and Tourism Public Relations

A study of travel and tourism public relations that examines specialized messaging, audiences, crises, and special events. Students learn how regional tourism offices, as well as hotel, restaurant, transportation, and attraction sectors target leisure and business markets. Guest lecturers, class discussion and assignments focus on traditional and emerging influencers.