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GOVERNMENT

GOVT-521 Topics in Campaign Management (1)

Course Level: Undergraduate/Graduate

Topics vary by section; may be repeated for credit with different topic. One-credit hour advanced workshops conducted by campaign professionals are offered in areas such as campaign media production and strategy; campaign fundraising; get-out-the-vote; and election analysis. Usually offered every term. Prerequisite: GOVT-110 or GOVT-620, and minimum 2.5 GPA.

GOVT-521 003
Term: SPRING 2016
Course Level: Undergraduate/Graduate
Section Title: Strategic Message Development
From the campaign elements of opposition research to survey research to campaign message design and production, this 4 day two weekend course uses an actual 2016 U.S. Senate election to explore the process political campaign professionals undertake to develop a winning election strategy and message.
GOVT-521 002
Term: SPRING 2016
Course Level: Undergraduate/Graduate
Section Title: Campaign Fundraising
Students learn key techniques of campaign fundraising, including making the "ask", organizing finance committees, planning events, writing direct mail and telemarketing scripts, working with PACs/parties and implementing digital strategies. Participants choose a cause/campaign and prepare the components of a finance plan as their final project.
GOVT-521 001
Term: FALL 2016
Course Level: Undergraduate/Graduate
Section Title: