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GOVERNMENT

GOVT-524
Topics in Public Affairs and Advocacy (1)

Course Level: Undergraduate/Graduate

Topics vary by section; may be repeated for credit with different topic. One-credit hour advanced workshops conducted by public affairs professionals are offered in specific public affairs areas such as grass roots lobbying; coalition building; and lobbying on the Internet. Usually offered every term. Prerequisite: GOVT-110 or GOVT-620, and minimum 2.5 GPA.

GOVT-524
001
GOVERNMENT
FALL 2014

Course Level: Undergraduate/Graduate

Topics in Public Affairs and Advocacy (1)

The Use of the Internet in Advocacy Campaigns

No president will ever be elected again without an Internet strategy, and the odds of being elected for other offices without an Internet strategy are slim. Thanks to YouTube, two senators lost their elections in 2006. Mobile phones and the social web are being used to organize mass protests. Bloggers took down former CBS anchor Dan Rather and former Senate Majority Leader Trent Lott. Clearly, the world of political and issue campaigns has changed in the digital age. In this course students explore new strategies possible in a networked world and learn what it takes to be a digital political strategist.

GOVT-524
002
GOVERNMENT
FALL 2014

Course Level: Undergraduate/Graduate

Topics in Public Affairs and Advocacy (1)

Managing Advocacy Campaigns

This course examines the critical elements necessary for organizing and managing advocacy campaigns. It explores internal factors that impact an organization's ability to succeed in highly charged political environments. Presentations and discussions examine advocacy campaign dynamics with respect to setting strategic policy objectives, securing essential resources, establishing management roles, recruiting the professional team, and developing internal and external communication processes. Particular attention is paid to how these elements interact to inhibit or foster a successful campaign.