Course Level: Undergraduate

AU Abroad Business Program (3)

Fundamentals of Finance

This course, offered as part of the AU Abroad London Business program, introduces students to fundamental concepts in corporate finance and provides an understanding of basic financial calculations. The course also provides a basis for further studies related to managerial responsibilities and financial markets.

Course Level: Undergraduate

AU Abroad Business Program (3)

International Business and Culture

Today's world of global business increasingly requires the ability to do business interculturally. As companies strive to serve international and even global markets, they require managers located in different countries and operating across national boundaries to function effectively. It is important to develop not just an international perspective, or "global mind set," but intercultural understanding and skills as well. This course, offered as part of the AU Abroad London Business program, focuses primarily on cross-cultural communication and business etiquette issues in the United Kingdom and European countries.

Course Level: Undergraduate

AU Abroad Business Program (3)

Economic Integration of the European Union

This course, offered as part of the AU Abroad London Business program, provides a comprehensive examination of the processes of European economic integration and a critical analysis of European Union (EU) policies in their broader political-economic context. It focuses on the external dimension of Europe in the global economy, the integration processes of the EU, including the Single Market, Economic and Monetary Union or the Common Agricultural Policy, and its impact on global economics, ranging from the World Trade Organization (WTO) to EU enlargement and the Third World.

Course Level: Undergraduate

AU Abroad Business Program (3)

International Marketing

This course, offered as part of the AU Abroad London Business program, enables students to develop a thorough understanding of international marketing theory and key concepts. Topics of particular emphasis include: international differences in consumer behavior; the challenge of managing and delivering high quality service to customers in a cross-cultural context; international branding strategies and issues; and global marketing strategies from a European perspective.

Course Level: Undergraduate

AU Abroad Business Program (3)

International Trade

The course, offered as part of the AU Abroad London Business program, reviews international trade theory; examines how culture influences international business decisions; explores how all functional business areas (operations, marketing, management, accounting, finance, human resources, and law) change in international settings, thus developing a strategic framework for analyzing international business decisions. The course also provides a thorough review and analysis of the international trade and business environment and applied this knowledge to practical aspects of doing business in international markets.

Course Level: Undergraduate

AU Abroad Business Program (3)

China in the Global Economy

This course, offered as part of the AU Abroad Beijing Business program, examines the evolution of China's increasing role in the global economy. It deals with different aspects of China's foreign economic relations, including trade, investment, the impact of World Trade Organization (WTO) accession, regional integration, and international economic institutions.

Course Level: Undergraduate

AU Abroad Business Program (3)

Doing Business in China

Offered as part of the AU Abroad Beijing Business program, this course introduces students to China's multi-faceted business culture as well as practices. It includes capital markets, banking system, tax structure, labor relations, consumer behavior, and government-business relations. It prepares students for both understanding practical aspects of business and starting a career in multinational firms.

Course Level: Undergraduate

AU Abroad Business Program (3)

International Finance

Offered as part of the AU Abroad Beijing Business program, this course introduces students to the main issues in international finance. Students learn the mechanisms of the international financial markets and the relevant institutions; the major theories of international finance; and tools of international financial management and investment. The course also discusses modern issues in international financial policies.

Course Level: Undergraduate

AU Abroad Business Program (3)

Business Strategies with Chinese Characteristics

This course, offered as part of the AU Abroad Beijing Business program, discusses business strategies in a Chinese cultural context. The Classics, such as the Art of War and the 36 Strategies are used to analyze contemporary business cases.

Course Level: Undergraduate

AU Abroad Business Program (3)

Managing and Marketing Soccer Clubs in Spain

Offered through the AU Abroad program in Madrid, this course provides students with an understanding of the dynamic and growing field of soccer. They explore how basic marketing principles are applied in a sport business context, including leagues, teams, and players; sponsorships and events; media; soccer tourism; and soccer goods and brands. Special emphasis is placed on the soccer fan/consumer in order to understand various consumer-related issues such as participants versus spectators, market research, consumer behavior, segmentation, brand association and loyalty, customer relationship management, and globalization.

Course Level: Undergraduate

AU Abroad Business Program (3)

Fundamentals of Finance

This course, offered as part of the AU Abroad London Business program, introduces students to fundamental concepts in corporate finance and provides an understanding of basic financial calculations. The course also provides a basis for further studies related to managerial responsibilities and financial markets.

Course Level: Undergraduate

AU Abroad Business Program (3)

International Business and Culture

Today's world of global business increasingly requires the ability to do business interculturally. As companies strive to serve international and even global markets, they require managers located in different countries and operating across national boundaries to function effectively. It is important to develop not just an international perspective, or "global mind set," but intercultural understanding and skills as well. This course, offered as part of the AU Abroad London Business program, focuses primarily on cross-cultural communication and business etiquette issues in the United Kingdom and European countries.

Course Level: Undergraduate

AU Abroad Business Program (3)

Economic Integration of the European Union

This course, offered as part of the AU Abroad London Business program, provides a comprehensive examination of the processes of European economic integration and a critical analysis of European Union (EU) policies in their broader political-economic context. It focuses on the external dimension of Europe in the global economy, the integration processes of the EU, including the Single Market, Economic and Monetary Union or the Common Agricultural Policy, and its impact on global economics, ranging from the World Trade Organization (WTO) to EU enlargement and the Third World.

Course Level: Undergraduate

AU Abroad Business Program (3)

International Marketing

This course, offered as part of the AU Abroad London Business program, enables students to develop a thorough understanding of international marketing theory and key concepts. Topics of particular emphasis include: international differences in consumer behavior; the challenge of managing and delivering high quality service to customers in a cross-cultural context; international branding strategies and issues; and global marketing strategies from a European perspective.

Course Level: Undergraduate

AU Abroad Business Program (3)

International Trade

The course, offered as part of the AU Abroad London Business program, reviews international trade theory; examines how culture influences international business decisions; explores how all functional business areas (operations, marketing, management, accounting, finance, human resources, and law) change in international settings, thus developing a strategic framework for analyzing international business decisions. The course also provides a thorough review and analysis of the international trade and business environment and applied this knowledge to practical aspects of doing business in international markets.

Course Level: Undergraduate

AU Abroad Business Program (3)

China in the Global Economy

This course, offered as part of the AU Abroad Beijing Business program, examines the evolution of China's increasing role in the global economy. It deals with different aspects of China's foreign economic relations, including trade, investment, the impact of World Trade Organization (WTO) accession, regional integration, and international economic institutions.

Course Level: Undergraduate

AU Abroad Business Program (3)

Doing Business in China

Offered as part of the AU Abroad Beijing Business program, this course introduces students to China's multi-faceted business culture as well as practices. It includes capital markets, banking system, tax structure, labor relations, consumer behavior, and government-business relations. It prepares students for both understanding practical aspects of business and starting a career in multinational firms

Course Level: Undergraduate

AU Abroad Business Program (3)

International Finance

Offered as part of the AU Abroad Beijing Business program, this course introduces students to the main issues in international finance. Students learn the mechanisms of the international financial markets and the relevant institutions; the major theories of international finance; and tools of international financial management and investment. The course also discusses modern issues in international financial policies.

Course Level: Undergraduate

AU Abroad Business Program (3)

Business Strategies

Offered as part of the AU Abroad Beijing Business program, this course introduces students to the main issues in international finance. Students learn the mechanisms of the international financial markets and the relevant institutions; the major theories of international finance; and tools of international financial management and investment. The course also discusses modern issues in international financial policies.

Course Level: Undergraduate

AU Abroad Business Program (3)

Managing and Marketing Soccer Clubs in Spain

Offered through the AU Abroad program in Madrid, this course provides students with an understanding of the dynamic and growing field of soccer. They explore how basic marketing principles are applied in a sport business context, including leagues, teams, and players; sponsorships and events; media; soccer tourism; and soccer goods and brands. Special emphasis is placed on the soccer fan/consumer in order to understand various consumer-related issues such as participants versus spectators, market research, consumer behavior, segmentation, brand association and loyalty, customer relationship management, and globalization.