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BUSINESS

KSB-350
AU Abroad Business Program (3)

Course Level: Undergraduate

Topics vary by section, may be repeated for credit with different topic. Business courses offered through AU Abroad enclave programs to focus on unique aspects of native culture.

KSB-350
001S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

Fundamentals of Finance

This course, offered as part of the AU Abroad London Business program, introduces students to fundamental concepts in corporate finance and provides an understanding of basic financial calculations. The course also provides a basis for further studies related to managerial responsibilities and financial markets.

KSB-350
002S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

International Business and Culture

Today's world of global business increasingly requires the ability to do business interculturally. As companies strive to serve international and even global markets, they require managers located in different countries and operating across national boundaries to function effectively. It is important to develop not just an international perspective, or "global mind set," but intercultural understanding and skills as well. This course, offered as part of the AU Abroad London Business program, focuses primarily on cross-cultural communication and business etiquette issues in the United Kingdom and European countries.

KSB-350
003S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

Economic Integration of the European Union

This course, offered as part of the AU Abroad London Business program, provides a comprehensive examination of the processes of European economic integration and a critical analysis of European Union (EU) policies in their broader political-economic context. It focuses on the external dimension of Europe in the global economy, the integration processes of the EU, including the Single Market, Economic and Monetary Union or the Common Agricultural Policy, and its impact on global economics, ranging from the World Trade Organization (WTO) to EU enlargement and the Third World.

KSB-350
004S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

International Marketing

This course, offered as part of the AU Abroad London Business program, enables students to develop a thorough understanding of international marketing theory and key concepts. Topics of particular emphasis include: international differences in consumer behavior; the challenge of managing and delivering high quality service to customers in a cross-cultural context; international branding strategies and issues; and global marketing strategies from a European perspective.

KSB-350
005S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

International Trade

The course, offered as part of the AU Abroad London Business program, reviews international trade theory; examines how culture influences international business decisions; explores how all functional business areas (operations, marketing, management, accounting, finance, human resources, and law) change in international settings, thus developing a strategic framework for analyzing international business decisions. The course also provides a thorough review and analysis of the international trade and business environment and applied this knowledge to practical aspects of doing business in international markets.

KSB-350
006S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

China in the Global Economy

This course, offered as part of the AU Abroad Beijing Business program, examines the evolution of China's increasing role in the global economy. It deals with different aspects of China's foreign economic relations, including trade, investment, the impact of World Trade Organization (WTO) accession, regional integration, and international economic institutions.

KSB-350
007S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

Doing Business in China

Offered as part of the AU Abroad Beijing Business program, this course introduces students to China's multi-faceted business culture as well as practices. It includes capital markets, banking system, tax structure, labor relations, consumer behavior, and government-business relations. It prepares students for both understanding practical aspects of business and starting a career in multinational firms.

KSB-350
008S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

International Finance

Offered as part of the AU Abroad Beijing Business program, this course introduces students to the main issues in international finance. Students learn the mechanisms of the international financial markets and the relevant institutions; the major theories of international finance; and tools of international financial management and investment. The course also discusses modern issues in international financial policies.

KSB-350
009S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

Business Strategies

Offered as part of the AU Abroad Beijing Business program, this course introduces students to the main issues in international finance. Students learn the mechanisms of the international financial markets and the relevant institutions; the major theories of international finance; and tools of international financial management and investment. The course also discusses modern issues in international financial policies.

KSB-350
010S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

Managing and Marketing Soccer Clubs in Spain

Offered through the AU Abroad program in Madrid, this course provides students with an understanding of the dynamic and growing field of soccer. They explore how basic marketing principles are applied in a sport business context, including leagues, teams, and players; sponsorships and events; media; soccer tourism; and soccer goods and brands. Special emphasis is placed on the soccer fan/consumer in order to understand various consumer-related issues such as participants versus spectators, market research, consumer behavior, segmentation, brand association and loyalty, customer relationship management, and globalization.

KSB-350
011S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

Strategic Brand Management

This course introduces, explores, and applies a range of strategic brand management issues that drive brand equity and value. The days of shouting from a billboard as the primary form of brand marketing are gone. Customers are increasingly co-creators of brand value as part of a more interactive and dialectical process, witness the rise of social media where dialogue, conversation, interaction are the key drivers of brand growth. Students explore issues such as the strategic branding process, consumer perception, brands as social and psychological vehicles, the competitive landscape, and brand evaluation. They develop a deeper understanding of brand, the strategic branding process, and an appreciation of how to brand in a given context to maximize equity and value. Offered as part of the AU Abroad London Business program.

KSB-350
001S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

Fundamentals of Finance

This course, offered as part of the AU Abroad London Business program, introduces students to fundamental concepts in corporate finance and provides an understanding of basic financial calculations. The course also provides a basis for further studies related to managerial responsibilities and financial markets.

KSB-350
002S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

International Business and Culture

Today's world of global business increasingly requires the ability to do business interculturally. As companies strive to serve international and even global markets, they require managers located in different countries and operating across national boundaries to function effectively. It is important to develop not just an international perspective, or "global mind set," but intercultural understanding and skills as well. This course, offered as part of the AU Abroad London Business program, focuses primarily on cross-cultural communication and business etiquette issues in the United Kingdom and European countries.

KSB-350
003S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

Economic Integration of the European Union

This course, offered as part of the AU Abroad London Business program, provides a comprehensive examination of the processes of European economic integration and a critical analysis of European Union (EU) policies in their broader political-economic context. It focuses on the external dimension of Europe in the global economy, the integration processes of the EU, including the Single Market, Economic and Monetary Union or the Common Agricultural Policy, and its impact on global economics, ranging from the World Trade Organization (WTO) to EU enlargement and the Third World.

KSB-350
005S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

International Trade

The course, offered as part of the AU Abroad London Business program, reviews international trade theory; examines how culture influences international business decisions; explores how all functional business areas (operations, marketing, management, accounting, finance, human resources, and law) change in international settings, thus developing a strategic framework for analyzing international business decisions. The course also provides a thorough review and analysis of the international trade and business environment and applied this knowledge to practical aspects of doing business in international markets.

KSB-350
006S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

China in the Global Economy

This course, offered as part of the AU Abroad Beijing Business program, examines the evolution of China's increasing role in the global economy. It deals with different aspects of China's foreign economic relations, including trade, investment, the impact of World Trade Organization (WTO) accession, regional integration, and international economic institutions.

KSB-350
007S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

Doing Business in China

Offered as part of the AU Abroad Beijing Business program, this course introduces students to China's multi-faceted business culture as well as practices. It includes capital markets, banking system, tax structure, labor relations, consumer behavior, and government-business relations. It prepares students for both understanding practical aspects of business and starting a career in multinational firms.

KSB-350
008S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

International Finance

Offered as part of the AU Abroad Beijing Business program, this course introduces students to the main issues in international finance. Students learn the mechanisms of the international financial markets and the relevant institutions; the major theories of international finance; and tools of international financial management and investment. The course also discusses modern issues in international financial policies.

KSB-350
009S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

Business Strategies with Chinese Characteristics

This course, offered as part of the AU Abroad Beijing Business program, discusses business strategies in a Chinese cultural context. The Classics, such as the Art of War and the 36 Strategies are used to analyze contemporary business cases.

KSB-350
010S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

Managing and Marketing Soccer Clubs in Spain

Offered through the AU Abroad program in Madrid, this course provides students with an understanding of the dynamic and growing field of soccer. They explore how basic marketing principles are applied in a sport business context, including leagues, teams, and players; sponsorships and events; media; soccer tourism; and soccer goods and brands. Special emphasis is placed on the soccer fan/consumer in order to understand various consumer-related issues such as participants versus spectators, market research, consumer behavior, segmentation, brand association and loyalty, customer relationship management, and globalization.

KSB-350
011S
BUSINESS
SPRING 2015

Course Level: Undergraduate

AU Abroad Business Program (3)

Strategic Brand Management

This course introduces, explores, and applies a range of strategic brand management issues that drive brand equity and value. The days of shouting from a billboard as the primary form of brand marketing are gone. Customers are increasingly co-creators of brand value as part of a more interactive and dialectical process, witness the rise of social media where dialogue, conversation, interaction are the key drivers of brand growth. Students explore issues such as the strategic branding process, consumer perception, brands as social and psychological vehicles, the competitive landscape, and brand evaluation. They develop a deeper understanding of brand, the strategic branding process, and an appreciation of how to brand in a given context to maximize equity and value. Offered as part of the AU Abroad London Business program.

KSB-350
012S
BUSINESS
FALL 2014

Course Level: Undergraduate

AU Abroad Business Program (3)

International Economics and China

Offered in Beijing, China through the AU Abroad program, this course is an introduction to international economics with an emphasis on the contemporary issues of China. The basic content of the course includes the main theories in international trade, their empirical relevance, and their role in the Chinese economy. It links these conceptual tools provided by international economics to the actual strategic and operational decisions of exporters and multinational enterprises; the effects of the social systems within countries on the conduct of international business; the major theories explaining international business transactions and the institutions influencing those activities; the financial exchange systems and institutions that measure and facilitate international transactions; the dynamic interface between countries and companies attempting to conduct foreign business activities; corporate strategy alternatives for global operations; and international activities that fall largely within functional disciplines.