Office of the Registrar

Course Descriptions

To view course descriptions for all courses in a single subject:

  1. Select the subject from the drop-down list
  2. Click Get Descriptions

Searching course descriptions by keyword is currently unavailable.

Course: -

MARKETING

MKTG-311
Internet Marketing (3)

Course Level: Undergraduate

Analysis of the Internet's impact on marketing decision making. Includes Internet marketing strategy, electronic markets, customer purchase behavior, Internet marketing ethics, and the impact of the Internet on product development, promotion, pricing, and distribution strategies,. Attention is devoted to integrating on-line and off-line marketing strategies. Prerequisite: MKTG-300 or MKTG-250.