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MARKETING

MKTG-496 Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate

Topics vary by section, may be repeated for credit with different topic. Prerequisite: MKTG-250 or MKTG-300.

MKTG-496 003
Term: SPRING 2016
Course Level: Undergraduate
Section Title: New Product Management
The course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Meets with MKTG-696 003. Prerequisite: MKTG-300 or MKTG-250.
MKTG-496 001
Term: FALL 2016
Course Level: Undergraduate
Section Title: