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MARKETING

MKTG-496
Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate

Topics vary by section, may be repeated for credit with different topic. Prerequisite: MKTG-250 or MKTG-300.

MKTG-496
001
MARKETING
FALL 2015

Course Level: Undergraduate

Selected Topics: Non-recurring (1-6)

New Product Management

Introduction to the concepts and theories of new products and services management. The course covers the development, marketing, and management of new products and services. Topics include discussion of life cycle management; product positioning; product portfolio analysis; the diffusion of innovations and the adoption process for new products and services; and the international product life cycle and strategies for meeting foreign competition. Prerequisite: MKTG-300 or MKTG-250.