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MARKETING

MKTG-496
Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate

Topics vary by section, may be repeated for credit with different topic. Prerequisite: MKTG-250 or MKTG-300.

MKTG-496
002
MARKETING
FALL 2015

Course Level: Undergraduate

Selected Topics: Non-recurring (1-6)

New Product Management

The course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while several others fail. Prerequisite: MKTG-300 or MKTG-250.