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MARKETING
MKTG-496
Selected Topics: Non-recurring (1-6)
Course Level: Undergraduate
Topics vary by section, may be repeated for credit with different topic.
MKTG-496
001
MARKETING
SPRING 2013
Course Level: Undergraduate
Selected Topics: Non-recurring (1-6)
Retailing and E-Commerce Management
Examination of retailing as a specialized economic and social institution within the distribution process and as it relates to society, fashion, and overall marketing activities. The planning and implementing of store and non-store (catalog, Internet) retail marketing strategies are addressed. Critical decision alternatives, variables, forces, and processes are considered from a managerial perspective. Prerequisite: MKTG-300 or MKTG-250.