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MARKETING

MKTG-541

Sports Marketing Management (3)

Course Level: Undergraduate/Graduate

This course introduces students to managerial decision making within the sports industry and other businesses that use sports as an important component of their marketing strategies. The primary emphasis of the course is the application of marketing principles to actual problems faced by practicing sports marketers. Prerequisite: undergraduate MKTG-300 or MKTG-250; graduate: MKTG-610, MKTG-612, or MKTG-632.