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MKTG-688Applied Client Project (3)
Course Level: Graduate
May be repeated for credit. In this course students work in cross-functional teams to complete a comprehensive marketing project for either a for-profit or non-profit business enterprise. Teams are responsible for conducting primary and secondary research and reporting findings to their client. In addition, students use their research to develop a communication plan that includes a strategy, set of objectives, detailed budget, and a plan for campaign measurement. This project yields a deeper understanding and appreciation for the interdependence of each functional area, improves teamwork, and further develops written and oral communication skills. Prerequisite: admission to the MS in Marketing.