Students study on the Quad

Public Communication


What is public communication?

It's at the heart of our economy, society, and politics. Studios use it to promote their films. Politicians use it to get elected. Businesses use it to burnish their image. Advocates use it to promote social causes. 

It's a field built on ideas and images, persuasion and information, strategy and tactics. No policy or product can succeed without a smart message targeted to the right audience in creative and innovative ways. The ability to communicate strategically is what our programs in the School of Communication are all about. 

American University School of Communication has been named one of the top three best schools for public relations.

Over the past two years, PRWeek Magazine gave SOC's MA in Strategic Communication (2013) and SOC's BA in Public Communication (2014) the second-highest honor in the Best PR Education Program of the year category. 

Event program

12:00-13:00 Welcome lunch
13:00-14:30 One-on-one sessions for prospective students
14:30-17:00 Track presentations
17:00-19:00 Reception

Public Communication at AU!

SOC Students share their favorite experiences learning and doing communications work at AU! 

Event location

1776
(Adjacent to Reagan National Airport)
2231 Crystal Drive, #1000 10th Floor
Arlington, VA 22202


It’s at the heart of our economy, society, and politics. Studios use it to promote their films. Politicians use it to get elected. Businesses use it to burnish their image. Advocates use it to promote social causes.

It’s a field built on ideas and images, persuasion and information, strategy and tactics. No policy or product can succeed without a smart message targeted to the right audience in creative and innovative ways. The ability to communicate this way – to communicate strategically – is what our programs are all about.

WHY CHOOSE SOC?

Yes, we teach professional skills at AU SOC. But even more important is that we teach our students how to think. We teach them to think strategically. We teach how to target an audience, how to create a compelling message, how to write persuasively, how to advocate in a changing world of new media and cutting edge technology.

Through our courses, internships and hands-on work, we empower students with the strategic tools and insights that rival what professionals learn after years of experience. To grasp a communication challenge and create a strategy to address it – that’s what we train you to do here.

GAINING REAL EXPERIENCE, BUILDING A NETWORK

Washington is our communications laboratory. It’s the PR and media capital of the world. And as the longest standing Public Communication program in the area, our program has deep roots throughout the city. Speechwriters and politicians come to class as guest speakers. Students take on nonprofit clients for their coursework. PR firms, international organizations, health care companies, congressional offices, advocacy groups – all welcome our students as interns.

We don’t just teach from books. Doing a paper on a political campaign or environmental cause? We’ll send you out to speak with the players and bring that knowledge back to class. In the process you’ll build a network of professionals that will help in your work and career.

A RECORD OF SUCCESS

Our goal is to educate students not only in the most recent trends but in the type of thinking that will set them apart from their peers. That’s why our alumni include top speechwriters, press secretaries, media strategists, crisis communicators, Hollywood agents, sports marketers, public diplomacy experts, nonprofit leaders, advertising executives, and public relations professionals. Our graduates run the world.

GAMES+ Tracks

Presenter: Benjamin Stokes

City planning can benefit from gamification on many levels.

Presenter: Lindsay Grace

Text description of Education track.

 Presenter: Robert Hone

Text description of the Health track.

 Presenter: Chris Totten

Text description of Museums track.

 Presenter: TBD

In this session, we run through the heuristics for converting educational games and simulations from the controlled environments of academic researchers to the rigor and pragmatics of product-based solutions in non-game organizations. These observations were collected from an ongoing research and implementation practice collaboration between the top-ranked Deloitte consultancy and the Princeton Review ranked American University game research community.

Flex Elements