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Vote for 2012's Best Political Commercials

SOC Daisy Awards Political Commercials hero

Daisy Award Winners

The winners in each category are: PRESIDENTIAL PRIMARIES & ELECTION - "America The Beautiful / Firms," THE DOWN BALLOT - "Dana, Rape Victim," and PARODY POLITICAL COMMERCIALS - "Mitt-former."

Presidential Primaries & Election - Pick 4 of the 16 Finalists



ANNOUNCER: Imagine a small American town...two years from now if Obama is re-elected. Small businesses are struggling and families are worried about their jobs––and their future. The wait to see a doctor is ever increasing... gas prices through the roof...and their freedom of religion, under attack. And every day the residents of this town must come to grips with the harsh reality that a rogue nation and a sworn American enemy has become a nuclear threat. Welcome to a place where one President’s failed policies really hit home. Welcome to Obamaville. More than a town––a cautionary tale. Coming soon to RickSantorum-dot-com....Watch it / VOTE

Robo Romney

“ROMBO” • Rich Santorum • anti Mitt Romney VOTE

ANNOUNCER: Mitt Romney's negative attack machine is back--on full-throttle. This time Romney's firing his mud at Rick Santorum. Romney and his Super PAC has spent an astounding $20 million, mostly attacking fellow Republicans. Why? Because Romney's trying to hide from his big-government "Romneycare." And his support for job-killing Cap and Trade. And in the end, Mitt Romney's ugly attacks...are going to backfire. Watch it / VOTE

Newt Baggage

“NEWT GINGRICH'S BAGGAGE” • Restore Our Future (Romney's SuperPAC) VOTE

ANNOUNCER: Know what makes Barack Obama happy? Newt Gingrich's baggage. Newt has more baggage than the airlines. Freddie Mac helped cause the economic collapse. Gingrich cashed in. Freddie Mac paid Newt 30,000 dollars an hour--one-point-six-million dollars! Gingrich not only teamed up with Nancy Pelosi on global warming, but together they teamed up on a bill to give $60 million dollars a year to a U.N. program supporting China's brutal "One Child" policy. As Speaker, Gingrich even supported taxpayer funding of some abortions. And Newt is the only Speaker in history to be reprimanded. He was fined $300 thousand dollars for ethics violations by a Republican Congress. As conservative National Review says, "...his weakness for half-baked--and not especially conservative ideas--made him a poor Speaker of the House. He appears unable to transform, or even govern, himself." Newt Gingrich: too much baggage. Restore out Future is responsible for the content of this message. Watch it / VOTE

Big Bird

“BIG BIRD” • ObamaBiden VOTE

ANNOUNCER: Bernie Madoff, Ken Lay, Dennis Kozlowski. Criminals. Gluttons of Greed. And the Evil Genius who towered over them? One man has the guts to speak his name--MITT ROMNEY: Big Bird...Big Bird...Big Bird...BIG BIRD: It's me, Big Bird. ANNCR: Big...Yellow...a menace to our economy...Mitt Romney knows it's not Wall Street you have to worry about-- it's Sesame Street. ROMNEY: I'm going to stop the subsidy to PBS--ANNCR: Mitt Romney, taking on our enemies--no matter where they nest. Watch it / VOTE



RICK PERRY: America's future is what we're talking about. Our country is calling us. This election is not about me. This election is about our children. It's about our grandchildren. And they're waitin'. They're waiting for us to answer. If we're going to participate. If we're going to call. This is your country. And your country is calling. You go Tuesday. And you caucus for me. And you have my back, no matter what the weather is, you gotta go. You have my back on the third of January, and I will have your back in Washington D.C. for the next four years. God bless ya! TITLE: He will bring us to our feet. PERRY: This election is about the future of this country. One of the most important elections, if not the most important election. We've gotta get it right--TITLE: Today is your calling, Iowa. Watch it / VOTE



MIKE HUCKABEE: If a man is dishonest to obtain a job, he'll be mislead, deceive, distort, just to win an election? This man would: Mitt Romney. Romney said he has always voted Republican when he had the opportunity--RUBBER STAMP: False! ANNCR:...but in the 1992 Massachusetts primary, Romney had the chance to vote for George H.W. Bush or Pat Buchanan, but he voted for a liberal Democrat instead. Romney said his investments in Fannie and Freddie were in a blind trust-- RUBBER STAMP: False! ANNCR: But as reported in the National Journal, Romney earned tens of thousands of dollars from investments not in a blind trust. Romney denied seeing a false ad used to attack Newt Gingrich-- RUBBER STAMP: False! ANNCR: But Mitt Romney's own campaign paid for the ad and Romney's own voice is on the ad approving its false content. If we can't trust what Mitt Romney says about his own record, how can we trust him on anything? TITLE: and that's why he would lose to Barack Obama. Watch it / VOTE


“SERIAL HYPOCRISY” • Ron Paul • anti Newt Gingrich VOTE

NEWT GINGRICH: I think this is the core challenge of America is that beyond the words is a real question of policy...of values...of seriousness...of policy. NANCY PELOSI: We don't always see eye to eye, do we Newt? NEWT: No, but we do agree: Our country must take action to address climate change. VOICE: Gingrich has been on both sides of a number of issues, sometimes in the same week. NEWT: I don't think right-wing social engineering is any more desirable than left-wing social engineering. PAUL RYAN: With allies like that, who needs the Left? RUSH LIMBAUGH: --it cuts Paul Ryan off at the knees--supports the Obama Administration--there is no explanation for it! NEWT: --a question of values--do you want to put people in jail? Lets look at the politicians who profited from the environment (repeats). LARRY KUDLOW: Newt Gingrich on the defensive...one and a half million bucks, after he left Congress, Freddie Mac paid Gingrich one-point-six million dollars--NEWSWOMAN:--some of it just before the housing market collapsed. Newt Gingrich can ridicule. Freddie Mac and Fannie Mae publically, while privately pocketing millions--MAN: --that's hard-core lobbying and that's what Newt Gingrich was doing. NEWT:--politicians who profited from the environment. WOLF BLITZER:-- there are now reports of controversial ties to the health care industry ED SCHULTZ: The think tank founded by Newt Gingrich collected at least 37 million dollars from major health care companies and groups that support individual mandates. MAN: Gingrich reiterated his support for an individual mandate, a major tenent of President Obama's health care law. RUSH: --for an individual mandate! NEWT: --a real question of seriousness. VOICE: Everything that Gingrich railed against when he was in the House, he went the other way when he got paid to go the other way. MAN: You're an embarrassment to our Party. JOAN WALSH: He's flipped and flopped depending who's paying him MAN: He's the very essence of the Washington insider. MAN: It's about serial hypocrisy. NEWT: People have to ask themselves, "What will you tell me next time?" Watch it / VOTE


“DOING FINE?” • Romney for President VOTE

SEQUENCE OF TITLES: 23.2 million Americans are in need of work...40 straight months over 8% unemployment...middle-class struggles deepen under Obama...millions of homeowners underwater on mortgages...the President's response? PRESIDENT OBAMA: The private sector's doing fine...TITLE: The private sector is doing fine? OBAMA: The private sector's doing fine? OBAMA: The private sector's doing fine--TITLE: How can President Obama fix our economy...if he doesn't understand it's broken? OBAMA: --doing fine, doing fine-- Watch it / VOTE



ERIC FEHRNSTROM: It's almost like an Etch A Sketch. You shake it up and we start all over again. NEWT GINGRICH: This is an Etch A Sketch. RICK SANTORUM: --an Etch A Sketch. NEWT: How many of you have ever used an Etch a Sketch? PIERS MORGAN: Etching and sketching-- WOMAN: You shake an Etch A Sketch. THOMAS ROBERTS: You shake an Etch A Sketch. MAN: Where's my Etch A Sketch? NEWT: Do you have an Etch A Sketch? SANTORUM: We're talkin' about big things here, folks. TITLES: $15 Trillion in Debt... 12 million American unemployed...a country at war...tired of the games? ...Ron Paul...principled...consistent...a serious plan to restore America now. Watch it / VOTE

My Job

“MY JOB” • Obama for America VOTE

MITT ROMNEY: (From the secretly recorded fund raising dinner. Over photos of everyday Americans) There are 47% who will vote for the President no matter what, who are dependent on government, who believe that they are victims, that government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, you name it. And they will vote for this President, no matter what. And so my job is not to worry about those people, I'll never convince them that they should take personal responsibility over their lives..." Watch it / VOTE

America the Beautiful



MITT ROMNEY (SINGING): Oh, beautiful for spacious skies for amber waves of grain, for purple mountains' majesty, above the fruited plain. America, America, God shed his grace on thee, and crown thy good with brotherhood-- INTERSPERSED WITH TITLES: In business, Mitt Romney's frims shipped jobs to Mexico...and China...As Governor, Romney outsourced jobs to India...He had missions in a Swiss bank account...tax havens like Bermuda...And the Cayman Islands...Romney's not the solution. Watch it / VOTE


“STAGE” • Priorities USA Action (OBAMA SuperPAC) VOTE

MIKE EARNEST (factory worker who lost his job because of Bain Capital): Out of the blue one day, were told to build a 30-ft stage...all three shifts were told to assemble...we were told the plant was closed and all of you were fired...Romney made over a hundred million dollars shutting down our plant...when we built that stage, it was like building my coffin...Theme Line: If Mitt Romney wins, the middle class loses...
Watch it / VOTE



STACY LIHN: My daughter looks like a normal child. But she's living with half a heart. TITLE: Zoe has had two surgeries...and needs one more to survive. STACY:--at six months of age, Zoe was half way to her lifetime insurance cap...TITLE: The Afforable Care Act removed lifetime caps on health coverage...STACY: It was a huge relief to know that we didn't have Zoe worry about whether she would have hit her lifetime cap by age three. TITLE: Change is health security for families. Watch it / VOTE


“CREDITS” • Romney for America VOTE

ANNOUNCER: These are not the end credits of a movie. These are the names of the 196 House Republicans who voted to reprimand Newt Gingrich when he was Speaker. It was the first time in the House's 208-year history it had disciplined a Speaker for ethical wrong-doing. 88% of Republicans voted against Newt Gingrich. These colleagues agreed. This isn't the end of a Hollywood movie. This is reality. Don't let it happen again. Watch it / VOTE



(VO): Every President inherits challenges. Few have faced so many. Four years later, our enemies have been brought to justice. Our heroes are coming home. Assembly lines are humming again. There are still challenges to meet. Children to educate. A middle class to re-build. But the last thing we should do–– TITLE: FORWARD FREEMAN:––is turn back now. Watch it / VOTE

Dinner Table

“DINNER TABLE” • Americans for Prosperity SuperPAC VOTE

NOTHING IS SAID IN THIS SPOT. NO MUSIC. NO ANNOUNCER. A middle-class American family at the dinner table. Rain falls in the background. The food is obviously sub-par. Mom and Dad exchange melancholy glances.Son and daughter pick at their “dinner.” THEN WE FADE TO A TITLE: 12.1 Million Americans Unemployed THEN THIS LINE APPEARS BENEATH: It’s time to try something different. Watch it / VOTE

The Down Ballot - Pick 2 of the 4 Finalists

Elizabeth Warren

“WHO I AM” • Elizabeth Warren for Senate (Massachusetts) VOTE

ELIZABETH WARREN: I'm Elizabeth Warren and I'm running for the United States Senate, but before you hear a bunch of ridiculous attack ads, I want to tell you who I am. Like a lot of you, I came up the hard way. My Dad sold carpet, and when he had a heart attack, my Mom went to work so we could keep our house. We all worked. My brothers joined the military. I got married at 19. Had two kids. Worked my way through college. Taught elementary school. Then I went to law school. For years I worked to expose how Wall Street and big banks are crushing middle-class-families. It just isn't right. I stood up to big banks and their armies of Washington lobbyists. I worked to hold them accountable. I led the fight for a new agency to protect consumers. And we got it! But Washington is still rigged for the big guys and that's gotta change. I'm Elizabeth Warren and I approve this message because I want Massachusetts famillies to have a level playing field--...Watch it / VOTE


“DIANA, RAPE VICTIM” • Claire McCaskill for Senate (Missouri) • anti Todd Akin VOTE


DIANA: I'm a Republican and a pro-life mother, and a rape survivor. In the hospital, I was offered emergency contraception. Because of my personal beliefs, I declined. Here's what else I believe: no woman should be denied that choice. What Todd Akin said is offensive. But what he believes is worse. He would criminalize emergency contraception. I've never voted for Claire McCaskill, but because of Todd Akin, I will now. Watch it / VOTE

Debbie Spend It

“DEBBIE SPEND-IT-NOW” • Pete Hoekstra for Senate (Michigan) • anti Debbie Stabenow VOTE

ASIAN WOMAN: Thank you Michigan Senator Debbie Spend it Now. Debbie spent so much money...you borrow so much from us. Your economy got very weak. Ours get very good. We take your jobs. Thank you Debbie-Spend-it-Now--PETE HOEKSTRA: I'm Pete Spend-it-Not Hoekstra. I approve this message...Watch it / VOTE


“TWO MEN” • Allen West for Congress (Florida) anti Patrick Murphy VOTE

ANNOUNCER: February 16th, 2003, Fort Hood, Texas...Lt. Col. Allen West...prepares his men to go to war...that night, South Beach, Miami, Patrick Murphy is thrown out of a club for fighting, covered in alcohol and unable to stand...Patrick Murphy is arrested and taken to jail...two men, a country in crisis...you decide. Watch it / VOTE

Parody Political Commercials - Pick 1 of the 2 Finalists

Rick Perry


RICK PERRY: I'm not trying to put my pants on backwards...you know there's something wrong in this country when Jesu, over the bridge, apartheid, but can't help somebody's crisp, brass noodes...(etc) Watch it / VOTE


“MITT-FORMER” • Posted by "Mitt-Former" VOTE


SINGERS: The power to change at super speed--MittFormer!--the ability to say whatever he needs--MittFormer! ANNOUNCER: MittFormer--Kids are flip-flopping over him! RomneyCare sold separately. Tax returns not included." Watch it / VOTE