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2016 Capstone Projects

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Top Strategic Communication Capstone Projects

Public Diplomacy's Digital Turn: The U.S. Embassy India's Campaign on Climate Change

Combatting Discrimination in 140 Characters: Microaggressions and Social Media

Optimizing Crisis Communications: Leveraging Interpersonal Communication Research to Understand The Role of Message Delivery on Perceptions of Trustworthiness in Crisis Communications

Balsley, Rachel. How Is Social Media Used by Politicians? A Content Analysis of How Donald Trump Uses Twitter to Engage Voters Leading Up to the 2016 "Super Tuesday" Primary

Banda, Alexa. Interactive Campaigns: A Look Into The World of Audience Involvement

Brooks, Jenna. A Public Communication Strategy for the National Park Service: Crowdsourcing Citizen Science Through the Use of Geocaching

Calderón, Gabriel Rodríguez. EU-U.S. Relations: Still Good Friends? A Content Analysis of Major American News Outlets' Coverage of the European Union

Chanthinith, Alisha. Do We Care? The Power of Brand Recognition in a Social Marketing Campaign

Davis, Bethany. The Duchess of Cambridge and the Role of Modern European Monarchies in Public Diplomacy

France, Cory J. Buzzing with Bey: How a Global Pop Icon Disrupted the Music Industry Using Unconventional Marketing Wisdom

Hayes, Tommia. Can One Fight Disease Stigma? A Case Study: The Lung Cancer Alliance’s Avenues to Fight Stigma Against Lung Cancer

Jarocki, Kate. Public Diplomacy and Framing: A Case Study on North Korea

Lewis, Ashley. How to Lose Friends and Alienate People: The Online Persuasion Tactics of the Animal Rights Movement in the United States

Mavaddat, Carla. Design Thinking: The Future of Communication

Peterlin, Katherine. Harry Potter and the Expanding Narrative: Transmedia Storytelling, Participatory Culture, and the Harry Potter Universe

Radbil, Sam. A Recipe for Disaster: Social Media Best Practices in Crisis Communication. A case study analysis of Chipotle and the 2015 E. coli crisis

Sedgwick, Hannah R. Taught By Television: A Content Analysis of Prosocial Messages in Preschool and School-Age Children's Animated Television

Singletary, Elethia S. Digital Dating in an Unbalanced Playing Field: The Rise of Niche Mobile Dating Apps for Black Professionals

Valaile, RaeLani. Online relationship management: Exploring how YouTube creators build and maintain relationships in the YouTube beauty community