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PR Portfolio Course Delivers for Newseum

Newseum communication team and PR Portfolio students

The winning team, Kaleidoscope, celebrates with Newseum executives. Team members include: Nathalie Graves,
Mare Lewicki, Gwen McIntyre, Madeline Beard, and Emily Good.

Veterans
Students present to Newseum representatives

Professor Pallavi Kumar wants students to walk out of her PR Portfolio course with more than knowledge, she also wants them to have experience working with a real client and a professional portfolio. That's why each year she partners with a Washington DC area institution who acts as a client, asking students to solve real communication challenges confronting the company. This year the partner was The Newseum; past partners include Honest Tea, Hilton and Living Social. Students form teams and pitch competing strategic plans, communication professionals from the client act as judges to select the best.

Students in Pallavi Kumar's PR Portfolio class present to Newseum

Students in Pallavi Kumar's PR Portfolio class present to Newseum

"As a fundraising professional, I am tasked with finding interesting and unique ways to engage donors and prospective donors in the work of the Newseum. I was so inspired by the presentations from Professor Kumar's students, that I met with my colleagues the following day to talk about incorporating some of their suggestions into our plans. Each group offered at least one recommendation that could be used or modified to advance our efforts. I am grateful to Professor Kumar and her students for providing us with such enterprising ideas.”

Courtney L. Surls | Senior VP/Development NEWSEUM

Jeff Rutenbeck, SOC Dean, and SOC's partnerships director Sharon Metcalf
Jeff Rutenbeck, SOC Dean, and SOC's partnerships director Sharon Metcalf attended

“The students in Professor Kumar’s class did an outstanding job on the plans they provided us for the Newseum. It was obvious that a lot of hard work went into each of the plans and it was very difficult to select a winning group. We see many plans and work with a variety of PR and Ad agencies and I can honestly say the work Professor Kumar’s class did was equal to and in some cases even better than many of the presentations we’ve been given.”

Scott Williams | Senior VP of Sales and Marketing NEWSEUM