The American University Chapter of the Public Relations Student Society of America (PRSSA) hosted their fourth annual Regional Conference, The PR Spin Cycle, on Friday, February 29and March 1 on the campus of American University in Washington D.C.
"The communications field is constantly growing and changing with the needs of the represented clients," said Thalia Williams, one of the organizers of the conference. "It is imperative that we, as future communications professionals, learn about the past, current and future trends. We are entering a field in which we must always be on our toes and this conference was the first step to preparing us for our careers."
Held over a two-day period, the conference aimed to incorporate all fields of communications and educate participants about the importance of public relations, and its involvement and impact in every field.
“It was a joy to present to such a large number of attentive and engaged students”, said Danny Robinson, senior VP creative director of The Martin Agency. “If asked, it would be my pleasure to return for a ‘repeat performance’ anytime.”
Over 65 students, professors and PRSSA advisors from universities and colleges attended this conference. Participating universities and colleges included: American University; Norfolk State University; Hampton University; University of Maryland – College Park; Loyola College – Baltimore; Emerson University; University of Toledo; Drexel University; Marshall University; Nicholls State University; Rowan University; University of Delaware; Indiana University and Loyola University – Chicago.
“I was so proud to see the number of students and professionals there,” said Gemma Puglisi, American University PRSSA advisor. “It was a sign that the future of our industry is in great hands."
Participants also attended a speed-networking luncheon in which public relations practitioners from various firms and organizations provided advice, answered questions about the public relations field and offered internship opportunities to the participants.
The Public Relations Student Society of America (PRSSA) was founded in 1968 by its parent chapter, the Public Relations Society of America (PRSA). The purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners while learning and understanding current theories and procedures within the profession, appreciating and abiding by the highest ethical ideals and principles, cultivating awareness of an appropriate professional attitude and eventually gaining associate and accredited membership in PRSA. Today, PRSSA has more than 9,600 members in 284 universities across the country.