- University Life
Professor Pallavi Kumar’s PR Portfolio class pitched their strategic communication plans to Honest Tea executives as part of their final in the class. Honest Tea founder Dan Forman was thrilled with the plans. “The students, with expert guidance from Professor Kumar, clearly listened to the brief, did research to understand the Honest Tea brand and delivered a wealth of ideas that not only could we implement right away, but are already trying to work into our strategy for the next year."
Entire PR Portfolio class – Teams: Navigate, Specialty Strategic Communications, Passion PR and Southern Strategies
The Navigate team prepares for the pitch.
Specialty Strategic Communications presents their plan "Back to the Roots" to Honest Tea executives and participates in the Q&A following the presentation.
Honest Tea executives giving their feedback to the class before announcing the winner team. Dan Forman, Director, PR & Social Media, Patrick Jammet, VP of Field Marketing, Peter Kaye, VP of Marketing, Lauren Freundlich, Brand Director
The winners are – Passion PR (from left to right: Alexandra Friedman, Douglas Bell, Tamyka Brown, Erin McMackin and Brian Slayton) for their on-target tactics. The winners get a year’s supply of Honest Tea and lunch with the executive team at Honest Tea.