Yes, we teach professional skills at AU SOC. But even more important is that we teach our students how to think. We teach them to think strategically. We teach how to target an audience, how to create a compelling message, how to write persuasively, how to advocate in a changing world of new media and cutting edge technology.
Washington is our communications laboratory. It’s the PR and media capital of the world. And as the longest standing program in the area, it has deep roots throughout the city.