Here are a few great ways to for someone looking to start or switch up their layout for a web page.
Your page like a canvas, while there is a myriad of things you could use, there should be balance between the paragraphs and the visuals. If the the company has a style guide use it. This communicates more than just structure to those who view the material. Visually it shows whether or not you can be trusted, or if you are reliable or haphazard, but more importantly the attitude of a brand, startup or organization. This can be achieved by:
Eliminate the sidebar. This is great for navigation but consider something that allows a user to hoover or retracts when not in use.
Declutter the share and like buttons-based on the traffic to your website how are the users sharing? Are they still copy and pasting? Tweeting? Pinning?
Be strategic with the white space. This allows views to easily read and see the information that is being presented.
Considered this as the tone of online language. Many people will either continue to read what you have written or they will be turned away by the lack of readability. This also varies when you are transitioning from print to web. Still not convinced? Watch Helvetica.
Use no more than two fonts. Preferably in the headline and body of a piece.
What you should select should communicate to who you are. Are speaking from a place of authority? Are you whimsical or just down right cheesy?
This can either help or hinder your content. Blurry, unrelated, cheesy, selfies can influence the perception of your business or organization.
Crisp. Clean. Sharp. The photos that you use should further enhance what you are trying to communicate in the text to the viewer.
Balance what the is being said with the reader with the reader sees
Not every story needs a picture. Gasps. Don’t just add a photo to fill space or because you felt like it. If it doesn’t directly relate to the story or is merely a distraction--take it out.
This influences everything previously stated. Most CMS sites allow you to adjust or tweak minor things. However, if you are using a site where templates are used there may be little to no room to improve or adjust. There are several options even if you are not HTML fluent or not looking to relaunch an entire site. You have the option to choose how you want things to look and your approach to potential viewers.