School of Communication
Sol Hart, Ph.D., is a full-time professor of Public Communication. He specializes in risk communication related to environmental, science, and health issues. He has served as a visiting scholar at Decision Research, an Oregon-based think tank for the study of risk perception, judgment, and decision making, and as a consultant for Family Health International.
Hart's research investigates the psychological processes underlying effective risk communication, with the aim of understanding the role of the media in motivating and engaging the public around a variety of issues and how to create effective messages that can cross ideological divides and that resonate with broad sections of the public. He has studied communication processes related to climate change, AIDS prevention, poverty, and clinical health communication. Hart's research is supported by the National Science Foundation, the Environmental Protection Agency, and the U.S. Department of Agriculture. His research has been published in a number of peer reviewed journals, including Science Communication, Society and Natural Resources, and Communication Yearbook.
DegreesB.S. University of California - Davis (Environmental Policy Analysis and Planning); M.S. University of Oregon (Environmental Studies); Ph.D. Cornell University (Communication)
- SOC - School of Communication
- McCabe - 219
FOR THE MEDIA
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Scholarly, Creative & Professional Activities
Hart, P. S., & Nisbet, E. C. (forthcoming). Boomerang effects in science communication: Political partisanship, social identity and public support for climate mitigation. Communication Research.
Byrne, S., Mathios, A. D., Avery, R. J,. Guillory, J., & Hart, P. S. (forthcoming). The unintended consequences of disclosure: The impact of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation. Journal of Health Communication.
Hart, P. S. (2011). One or many? The influence of episodic and thematic climate change frames on policy preferences and individual behavior change. Science Communication, 33, 28 – 51.
Hart, P. S., Nisbet, E. C., Shanahan, J. E. (2011). Environmental values and the social amplification of risk: An examination of how environmental values and media use influence predispositions for public engagement. Society and Natural Resources, 24(3), 276-291.
Peters, E., Hart, P. S., Fraenkel, L. (2011). Informing Patients: The influence of numeracy, framing, and format of side-effect information on risk perceptions. Medical Decision Making, 31(3), 432-436.
McComas, K. Stedman, R., & Hart, P. S. (2011). Community Support for Campus Approaches to Sustainable Energy Use: The Role of “Town-Gown” Relationships. Energy Policy, 39, 2310-2318.
Hart, P. S., & Leiserowitz, A. A. (2009). Finding the teachable moment: An analysis of information-seeking behavior on global warming related websites during the release of The Day After Tomorrow. Environmental Communication: A Journal of Nature and Culture, 3, 355-366.
Gore, M. L., Wilson, R. S., Siemer, W. F., Weiczorek Hudenko, H.A., Clarke, C. E., Hart, P.S., Maguire L. A., & Muter B.A. (2009). Application of risk concepts to wildlife management: special issue introduction. Human Dimensions of Wildlife, 14, 301-314.
Byrne, S., & Hart, P. S. (2009). The ‘boomerang’ effect: A synthesis of findings and a preliminary theoretical framework. In C. Beck (Ed.), Communication Yearbook 33, Mahwah, NJ: Lawrence Erlbaum Associates.
Siemer, W. F., Hart, P. S., Decker, D. J., & Shanahan, J. E. (2009). Factors that influence concern about human-black bear interaction in residential settings. Human Dimensions of Wildlife, 14, 174-184.
Hart, P. S. (December, 2009). The role of political ideology and victim identification in the effectiveness of climate change messages. Paper presented at the annual conference for the Society for Risk Analysis. Baltimore, MD.
AU News and Achievements
Highlights at AEJMC Include SOC Faculty Awards, Dean's Reception
During the conference, SOC faculty will accept top awards for research papers, lead and participate ...