School of Communication
- Kathryn Montgomery is a full-time professor and Director of the Communication Studies Division. She is also founding Director of AU’s 3-year PhD program in Communication. Throughout her career, Dr. Montgomery has written and published extensively about the role of media in society, addressing a variety of topics, including: the politics of entertainment television; youth engagement with digital media; and contemporary advertising and marketing practices. In addition to numerous journal articles, chapters, and reports, she is author of two books: Target: Prime Time – Advocacy Groups and the Struggle over Entertainment Television (Oxford University Press, 1989); and Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet (MIT Press, 2007). Before moving to Washington, D.C. in 1990, she taught television and media at the University of California, Los Angeles and California State University, Los Angeles. Throughout her career, Montgomery's research, writing, and testimony have helped frame the national public policy debate on a range of critical media issues. From 1991-2003, she was co-founder and President of the nonprofit Center for Media Education, where she spearheaded a national campaign that led to passage of the 1998 Children's Online Privacy Protection Act (COPPA), the first federal legislation to protect children's privacy on the Internet. She received her PhD in 1979 from the University of California, Los Angeles.
- SOC - School of Communication
- Mary Graydon - 330L
- Monday - 1:15 - 2:15 pm, Wednesday - 1:30 - 5:00 pm or by appointment
FOR THE MEDIA
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at 202-885-5950 or submit a request.
- COMM-899 Doctoral Dissertation
Scholarly, Creative & Professional Activities
- How children are using new digital media
- Current policy debates over issues such as privacy, intellectual property, network neutrality, and marketing
- Ways in which youth are using the Internet to engage in the political process
- Recent trends in interactive marketing
- Entertainment media and media criticism
- President and Co-Founder, Center for Media Education. Washington, D.C. 1991-2003.
- Keynote Speaker: “The Brave New World of Interactive Marketing.” Healthy Eating Research 3rd Annual Grantee Meeting, Robert Wood Johnson Foundation. St. Paul Minnesota, October 15-17, 2008.
- Paper: “Media Policies for Children and Youth in the Next Presidential Administration,” Annual Meeting of the National Communication Association. San Diego, California, November 22, 2008.
- Paper: “Creating a Media Policy Agenda for the Digital Generation,” Telecommunications Policy Research Annual Conference. George Mason University Law School, September 26, 2008.
- Keynote Speaker: NPLAN/BMSG Meeting on Digital Media and Marketing to Children, sponsored by the Robert Wood Johnson Foundation. Berkeley, California, July 21-22, 2008.
- Paper: “Trends and Issues in Digital Marketing,” Invitational Scholarly Panel on “The Impact of the Commercial World on Children’s Well-Being,” sponsored by the UK Government’s Department of Children, Schools and Families. London, England, July 8, 2008.
- Panel Moderator: “Communications Scholars as Public Intellectuals: Challenges and Responsibilities,” International Communication Association Annual Conference. Montreal, Canada, May 24, 2008.
- Keynote Speaker: “Promoting the Interests of Young People in the Global Media and Marketing Ecosystem,” Child as a Consumer Seminar, Ombudsman for Children in Finland. Helsinki, Finland, May 13, 2008.
- Presenter: “Meeting in MySpace: Promise and Peril in the New Online Social Networks.” Students and Electronic Media: Teaching in the Technological Age. Future of Children. Princeton University. Princeton, New Jersey, May 2, 2008.
- Paper: “Digital Communications at a Crossroads: Promoting Social Justice, Democratic Participation and Youth Civic Engagement in the Broadband Era,” Media Democracy Fund, Open Society Institute. New York, New York, December 3, 2007.
- Invited Participant: “Youth Civic Engagement Scholars Project,” John D. and Catherine T. MacArthur Foundation Initiative on Digital Media and Learning, University of Washington. Seattle, Washington, May 30-31, 2006.
- Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet. (Cambridge, MA: MIT Press, 2007).
- Target: Prime Time. Advocacy Groups and the Struggle Over Entertainment Television. (New York: Oxford University Press, 1989).
Articles, Reports, and Chapters:
- “Creating a Media Policy Agenda for the Digital Generation,” Amit M. Schejter, Ed., …And Communications for All: A Policy Agenda for the New Administration. (Lexington Books: Lanham, MD, 2008).
- “Youth and Digital Democracy: Intersections of Practice, Policy, and the Marketplace,” W. Lance Bennett, Ed., Civic Life Online. (MIT Press, 2007).
- “Food Marketing to Children in the New Digital Marketing Ecosystem,” Karin M. Ekstrom and Brigitte Tufte, Eds., Children, Media and Consumption. On the Front Edge. (Nordicom, 2007).
- “Media Education in the United States: Stakeholder Groups, Issues, and Trends,” (UNESCO, 2007).
- “Youth as E-Citizens: The Internet’s Contribution to Civic Engagement,” David Buckingham and Rebekah Willett, Eds., Digital Generations: Children, Young People, and New Media. (Lawrence Erlbaum Associates, 2006).
- “Advocating Children’s Television,” J. Alison Bryant and Jennings Bryant, Eds., The Children’s Television Community: Institutional, Critical, Social Systems, and Network Analyses. (Lawrence Erlbaum Associates, 2006).
- “Censorship Regimes and Content Parameters in the U.S.,” Douglas Gomery and Luke Hockley, Eds., Television Industries. (British Film Institute, 2006).
- “Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age,” Kathryn Montgomery and Jeff Chester, (Special supplement to Journal of Adolescent Health, 2009).
- “Balancing the Needs of Young People in the Digital Marketplace,” (Journal of Children and Media, 2011).
- "The New Threat of Digital Advertising," Kathryn Montgomery and Jeff Chester, Sonya Grier, and Lori Dorfman, (Pediatric Clinics of North America, 2012).
- “Protecting Children’s Privacy Online: The Battle Continues,” (Human Rights Magazine, March 2013).
Grants and Sponsored Research
- “Policy and Practice in Digital Marketing of Food and Beverages to Children.” Robert Wood Johnson Foundation’s Healthy Eating Research initiative. 2008-2012.
- “Digital Marketing of Alcohol and Tobacco.” Robert Wood Johnson Foundation’s Substance Abuse Policy Research Program. 2008-2009.
- “E-Citizens: Youth and the Future of Democratic Media in the Digital Age.” Ford Foundation. 2003-2005.
- “Youth as Online Actors for Digital Media Policy and Civic Engagement.” Surdna Foundation. 2003-2004.
- “Youth as E-Citizens: the Internet and Youth Civic Engagement.” Center for Research on Civic Learning and Engagement (CIRCLE). 2002-2003.
- “Technology and the Meaning of Childhood,” Kojo Nnamdi Show, WAMU. Washington, D.C., February 26, 2008.
- “Protecting Children’s Privacy Online,” Kojo Nnamdi Show, WAMU, Radio, October 9, 2012.
- "FTC: Apps For Children Raise Privacy Concerns," National Public Radio, Morning Edition, Radio, December 11, 2012.
- “Digital Marketers are Watching the Kids,” Marketplace, American Public Radio. Washington, D.C. November 1, 2007.
- “NBC Rejects Ads for Dixie Chicks Documentary.” National Public Radio. Washington, D.C. October 28, 2006.
Recent Press Interviews:
- Natasha Singer, "A Trail of Clicks, Culminating in Conflict," New York Times, November 5, 2012.
- Cecilia Kang, "When is a kids' online game actually an ad?” Washington Post, November 2, 2012.
- Town Hall Meeting: “Behavioral Advertising: Tracking, Targeting, and Technology,” Federal Trade Commission, November 1, 2007.
- Public Workshop: “Weighing In: A Check-up on Marketing, Self-Regulation, and Childhood Obesity,” Federal Trade Commission, July 18, 2007.
- Public Workshop: “Marketing, Self-Regulation, and Childhood Obesity,” Federal Trade Commission and the Department of Health and Human Services, July 14-15, 2005.
- En Banc Hearing: “Public Interest Obligations of TV Broadcast Licensees,” Federal Communications Commission, October 16, 2000.
- Public Workshop: “Children's Online Privacy Protection Rule,” Federal Trade Commission, July 1999.
- Hearing: “S.2326, The Children's Online Privacy Protection Act of 1998,” Subcommittee on Communications, Committee on Commerce, Science, and Transportation, U.S. Senate September 23, 1998.
- Hearing: “Electronic Commerce: Privacy in Cyberspace,” Subcommittee on Telecommunications, Trade, and Consumer Protection, House Commerce Committee, U.S. House of Representatives, July 21, 1998.
- Public Workshop: “Consumer Privacy, Review of Children's Information Collection Practices on the World Wide Web,” Federal Trade Commission, June 12, 1997.
- Public Workshop: “Consumer Privacy on the Global Information Infrastructure,” Federal Trade Commission, June 5, 1996.
Area of Expertise: Children and media, media policy, media criticism, Internet and youth, media literacy, entertainment media, media and politics, digital marketing, food marketing and health
Additional Information: Kathryn C. Montgomery is a well-known media scholar and leading public policy advocate. Her recent book, Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet (MIT Press, 2007), explores the myriad ways that young people are engaged with digital media—from instant messaging to cell phones to Facebook and YouTube—and the profound influence these technologies have in their daily lives. The book also addresses a range of key public policy debates about children and media, documenting several major disputes during the 1990s and offering analysis of critical issues such as Internet pornography, television violence, and commercialization. Montgomery’s 2004 report, "Youth as E-Citizens," was the first major study to examine the ways in which young people use the Internet for civic and political engagement. She is conducting research on interactive food and beverage marketing, examining the variety of ways used by companies, the Internet, mobile phones, video games, and other digital technologies to target children and adolescents. (Reports are available at digitalads.org.) Before her move to Washington, D.C., Montgomery was a professor of film and television at UCLA. Her book Target: Prime Time: Advocacy Groups and the Struggle Over Entertainment Television (Oxford University Press, 1989) was a groundbreaking history of the relationship between interest groups and network television. In 1991, she co-founded the Center for Media Education (CME). As president of CME, a role she held until 2003, Montgomery played a lead role in promoting media policies to benefit children and youth. Montgomery's research and policy efforts in e-commerce and electronic privacy led Congress to pass the Children's Online Privacy Protection Act (COPPA) in 1998. She continues to participate in public policy proceedings in Washington, D.C., including giving testimony before Congress and at the Federal Trade Commission.
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.
AU News and Achievements
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