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Why Choose the SOC Certificate Program?

Who should apply?

This graduate certificate program attracts students from a variety of backgrounds. Program participants range from new graduates to mid career professionals eager to sharpen their digital skills to career changers. 

With employers reluctant to invest in training people on the technical and strategic aspects of social and digital media on the job, a certificate from a respected communication school is a highly valued qualification to demonstrate that knowledge.

Via the nondegree study option, students may take up to three classes without enrolling in the certificate program. For more information please see the FAQ page.

What will I learn to do?

Students who complete the certificate program would be expected to increase current job responsibilities, move to the organization’s online operation, or obtain a new job using the skills learned in the program, designing content for online platforms. Professionals who would find this program attractive could include a public relations specialist who wants to enhance a client’s message via social media such as Facebook, Twitter, and Ning; a film or video maker who wants to convert to a digital and emerging media platforms; or a freelance writer who wants to expand her audience via digital and social media platforms. For mid-career professionals who looking to re-enter the workforce, this program provides a way back into the industry or the skills needed to create a new enterprise.

What makes SOC's program different?

Because this will be a program taught entirely online, students will be able to continue their full-time jobs while completing the certificate. While much of the graduate certificate program will focus on skills training, students also will address theoretical and pedagogical issues related to new methods of conveying information, how audiences take in and react to this type of messaging, and how media must adapt its message. In addition, the constantly changing platforms on which information is distributed requires students to understand the architecture of content.