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MA in Media Entrepreneurship Degree and Course Requirements

Degree Requirements

  • 30 credits of approved graduate work, as advised. Students must take four required core courses in SOC, four required core courses in Kogod School of Business and two Communication electives.
  • Continuous part-time enrollment
  • A grade point average of 3.0 maintained during all work toward the degree

Course requirements

COMM 625 Seminar in Media Entrepreneurship
Explores how new ventures and established media/communication companies have been successful in the digital environment. The course equips students with the tools of media entrepreneurship focusing on ideation, monetization, competitive scan and the beginning of a business plan. Sample syllabus

MGMT 660 Entrepreneurship & Innovation
Entrepreneurship is a way of thinking and behaving that can enrich your life, enhance the organizations you are involved with, and create substantial, high-impact results. Successful entrepreneurs who start their own new ventures or new ventures within corporate, consulting, nonprofit, government, or social enterprises have developed many of the same attitudes, behaviors, knowledge and skills.

COMM 601 Communication Law
This course covers current legal problems; theory of controls in journalism, visual communication, television, and radio; libel suits, copyrights, and infringement. Understanding all is critical to being a media manager today. Sample syllabus

MGMT 633 Leading People and Organizations
Covers modern management theory and practice for planning, organizing, leading, and deploying human capital to maximize organizational and personal success. Students learn about the individual in context, including motivation, human capital planning, performance management, organizational culture, decision-making and leadership of self and others. 

COMM 626 Media Technology Management
Want to run a media startup or lead innovation at your media-related company? Entrepreneurial success means you must grasp the basics of the technology behind multiple digital platforms. This course is a broad survey of how to manage communication technology. Topics include managing budgets, vendors, workflow, hardware, software and production. Sample syllabus

COMM Elective (or other 500-level or higher elective as approved by program director)

COMM Elective (or other 500-level or higher elective as approved by program director)

FIN 630 Financial Analysis
The use of accounting and finance as a management tool in financial analysis, planning, and decision-making. Underlying concepts of accounting, the role of accounting in management planning and control, and financial statement analysis. Financial theory and techniques involving time value of money, valuation, risk measurement, and managing the firm's investment decisions, financing, and dividend policy decisions.

MKTG 612 Marketing Management
An introduction to current marketing management techniques and the tools necessary for effective marketing decision making. This course introduces students to the concepts, analyses, and activities that comprise marketing management, while helping to sharpen their analytical skills as a means to assess and solve marketing problems. Experiential and interactive learning techniques include the case method and active class participation. Issues including current marketing trends, ethics, and the environment are incorporated.

COMM 627 Capstone: Media Entrepreneurship
In a lab-like environment, students develop a final project and/or proposal in the Media Entrepreneurship MA with a goal to present in the final week to a panel of potential investors and industry leaders. Students drill down on the final steps of their projects in class sessions with experts in funding, resource technology and presentation.