Expand AU Menu

MA in Media Entrepreneurship FAQ

SOC Lynette Clemetson

Lynette Clemetson taught a 2012 full-time graduate journalism class in media entrepreneurship. Clemetson, director of NPR’s StateImpact project, was founding managing editor of TheRoot.com. The former New York Times correspondent was Knight-Wallace Fellow who researched online news models. Adjuncts often include such industry pros.

The School of Communication, in a unique partnership with the Kogod School of Business, has a media entrepreneurship Master’s program aimed at training mid-career professionals to be key digital players in the new media landscape – while they are working.

Why is this the right time for this degree?

The future of media is one of smaller and smaller news initiatives having bigger and bigger impact. Legacy media in some cases are being supplanted and in other cases being supplemented, by entrepreneurial news startups covering geographic communities or topics of interest to discrete communities. Mid-career professionals working in information-rich environments are in key positions to envision new ideas or new products.

Our communication industries are going through an exciting evolution. The changes have opened the door for innovation, creativity and nimble entrepreneurs.

Why AU SOC?

This is a unique program, targeting working professionals who see an opportunity on nights and alternating Saturdays to gain the experience to be a player in the emerging digital media space.

Which courses are exciting?

All the courses work together to create stepping stones towards a final entrepreneurial capstone project. Some of the courses exist already, such as Leading People and Organizations, and Marketing Management, and some are new, such as Seminar in Media Entrepreneurship and Media Technology Management.

Are there additional resources available to me?

Students enrolled in the MA/ME program enjoy on-and off-campus access to proprietary databases and tutorials worth hundreds of thousands of dollars. Dozens of targeted resources are available. They include: LexisNexis; Factiva; eMarketer; Simmons OneView; Lynda.com; Hoover's & First Research, and more. Don't be overwhelmed. We plan a two-hour workshop to show how to use the databases.

Do news and business mix?

Today, anyone, armed with little more than a laptop and a great idea, can be a publisher, an entrepreneur, or a builder of online communities. You may be working for yourself or you may be pushing a new initiative in a company or association. Knowing all sides of your business is essential. Here you will learn the latest in media law, plus how to do competitive analysis, how to grow a good idea, how to manage technology and how to sell your idea to potential investors.