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Panelists from Google, Ogilvy, LinkedIn to Speak at SLS12

Social Learning Summit 2012

Industries from fashion and entertainment to politics use social media to expand and engage, and all are topics of panels at Social Learning Summit 2012 held by the AU Social Media Club. AUSMC president Chloë Troia hopes the range of expertise on display at SLS12 will attract a diverse group. "The Social Learning Summit isn't just for social media enthusiasts," she says. "We really want people to know that the conference is not just about social media itself, but more importantly, the projects and movements that are made possible through social media."

Speakers with Broad Appeal

Troia predicts Saturday’s opening panel, "Social Media and 2012", will be engaging to a wide audience. "It's an incredible combination of people from very different industries with very different career paths. They'll be discussing Social Media and 2012 and it will be fascinating to hear their different perspectives on what has happened recently in the field and what's to come."  Panelists include AU professor Joe Gizzi, who is a senior strategy manager for entertainment and travel at New Media Strategies and Nichole Brown, social media strategy expert and Corporate Communications manager from Ogilvy Worldwide.

Another must-see panel is "Looking Ahead", says Troia. "I'm very excited for Peter Corbett's closing keynote speech about what's next in social media and tech. Last year, he gave our kick-off speech and it was an incredibly inspiring presentation." Corbett and iStrategyLabs have been working on exciting projects this year including DC Week and hosting the first ever DC Social Media Week.

AUSMC will also welcome back club founder and former president Alex Priest, who will be giving the keynote panel Friday, March 30th. Priest, a social media expert, is currently the DC Community Manager for Uber. He graduated from AU last May with a B.A. in Public Communication from SOC and a B.S.B.A. in Marketing from Kogod.

Although students from AU and surrounding schools are a target audience, so too are professionals that use, or want to use, social media as a tool in their current jobs, or to find new ones.  "I hope that people will leave SLS feeling inspired to take action in their own lives and their careers," says Troia. "Social media has been the glue for some pretty unbelievable events and campaigns in the last 5 years. It was a catalyst for the Egyptian revolution in 2011 and all of the Arab Spring movements. In a week, Facebook gets more traffic than Google and the site has over 750 million users. I'm most interested in the advertising and entertainment industries and social media has been totally revolutionizing both of those spaces with gamification, mobile advertising and 360 degree campaigns."

SLS is also an opportunity to network the old fashioned way. "I hope that attendees will be able to connect with the panelists and with each other. I still stay in close touch with many of the people I met last year at SLS."

Sponsors certainly see the broad appeal of the conference.  It has pulled in over $5,000 in sponsorship, not including product sponsorship from Dunkin Donuts, Vitamin Water, Honest Tea and PopChips.  Sponsors include Doubletree by Hilton, SOC, Kogod, Ogilvy and Edelman. Troia says the club's vice president and Kogod junior, Ben Loeb, deserves much of the praise for SLS12. "He has really been spearheading everything Social Learning Summit. He is a huge asset to the club and I trust that he will continue to lead the club to more great projects next year." Conference co-chairs Colin Musselman and Vicki Diez also deserve special recognition, she adds, for the major role they have played in planning the event and tending to all of the details that will make the conference a success.

AUSMC Active On and Off campus

The event will top off an incredibly active and successful year for AUSMC that included a #FrumpyShirt campaign with DC-based men’s apparel company Hugh and Crye which was a huge hit on campus and ultimately reached over 7,900 people on Twitter and Facebook.

AUSMC also hosted a DC Week event, "No Profit, No Problem" film screening.  AUSMC members made short films about non-profits in DC that were doing cool things. “We helped non-profits get more exposure and we also had a great time making movies,” explains Troia.

In December, the group paired up with AU PRSSA and hosted The Hyper Network, a panel event about how networking has changed over time. The event was attended by over 100 people and attracted impressive DC sponsors.

Troia was on the advisory board for Social Media Week DC and AUSMC co-sponsored two of the featured events. "Prep Yourself Before You Rep Yourself" was an interactive event with four stations all devoted to helping students digitally brand themselves and the "Need For Speed Ultimate Networking Event", an out-of-the-box networking event held in partnership with the Social Media Club of DC at communications agency Fleishman-Hillard.

It was a little over a year ago that Troia first joined AUSMC. "I loved being on such a fast-paced and hard-working team and I was heavily involved in last year's Social Learning Summit. At the end of the year, I had a vision for where I wanted the club to go and I knew I had the project management skills to successfully lead a team so I ran and was elected."  Troia graduates this year, but foresees great things for AUSMC. "I know that the club will continue to do an incredible job with their events and with their forward-thinking on-campus initiatives."