The reviews from USA Today staff have exceeded expectations.
Evaluations showed the staff has appreciated and benefitted from each of the five, three-day sessions. One staffer wrote: “The discussion and the analysis of the way we do things and what needs to change was and is always eye opening.” Another noted, “Professionally I was inspired to use the content to seek out new and better ways to do my job.”
“The feedback we have gotten has exceeded my expectations,” said USA TODAY Network Managing Editor Chet Czarniak. “Clearly, the program is exposing our staff to new ideas and approaches to their jobs.”
“This collaboration with USA TODAY demonstrates the significant role AmericanUniversity’s School of Communication is playing as a laboratory, shaping new professional roles, media strategies and innovative content. We are working closely with the major organizations of the news industry to navigate this emerging landscape and re-define the role of journalists and journalism in the Web 2.0 and 3.0 world,” said Larry Kirkman, Dean, AU School of Communication.
With its sector-leading faculty, partnerships with media leaders such as USA TODAY initiatives such as the Center for Social Media, J-Lab: the Institute for Interactive Journalism and the Investigative Reporting Workshop, American University’s School of Communication is being viewed by media analysts as the center for new journalism in the United States.
While USA TODAY may have been the first to benefit from the unmatched new media expertise provided by SOC faculty, the school is planning similar opportunities for other media outlets.