New Partnership Engages Students
A new partnership with Ketchum, Inc., a global communication firm, began with SOC’s participation in Mindfire, a crowd sourcing tool for students to share ideas in response to the agency’s campaigns. Brian Keenan, Ketchum’s Open Innovation Center project leader, invited SOC students to submit their creative responses to real challenges facing clients. Each month three to four challenges are posted for students to propose marketing or outreach campaigns. In exchange for their contributions, SOC students are offered career coaching, personalized training, job alerts and prizes.