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SOC Week 2015:  February 23 - 27

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What is SOC Week?

SOC Week is an annual tradition held during the spring semester for the purpose of gathering as a community in a spirit of celebration, education and growth. The SOC Student Ambassador team leads the coordination of a week filled with events and activities sponsored by members of our AU, SOC and communication community. All are welcome to participate and/or contribute to the creation of a week that celebrates the excellence of the AU School of Communication.

Planning an Event for SOC Week

EVENT SUBMISSION FORM: If you would like to plan an event for SOC Week, please submit information for the event via this form. If you have questions, please contact the SOC Ambassador Coordinator at SOCambassadors@american.edu.

SOC Week 2015

2015 Schedule of Events

ALL WEEK:

  • Be one of the first to arrive at an event with an *asterisk for a free SOC Week coffee mug!
  • SOC Ambassadors will be tabling on the 1st floor of McKinley with SOC giveaways and free coffee in the mornings!
  • Tweet about your experiences during SOC Week via #SOCweek.



MONDAY, FEBRUARY 23:

*SOC WEEK KICKOFF BREAKFAST WITH DEAN RUTENBECK
Monday, February 23
8:30-10:30 AM
McKinley Building, Room 101
Celebrate the start to SOC Week with free coffee, a light breakfast and conversation with Dean Rutenbeck and the professors of SOC! Sponsored by the SOC Office of the Dean.

*WHY JOURNALISTS HAVE MORE FUN
Monday, February 23
3:00 - 4:00 PM
McKinley Building, 3rd Floor Common Area
Do you wonder what it is journalists actually do? Journalism professors Christine Lawrence and Margot Susca will fill you in on why it is a great career and explain why journalists have more fun. Sponsored by the SOC Journalism Division.

*FILM TRIVIA
Monday, February 23
5:30 - 7:30 PM
McKinley Building, Room 113
Delta Kappa Alpha members invite you to a friendly, competitive cinema trivia night with questions covering all aspects of film. Join us for a fun way to learn about cinema pop culture as well as some technical aspects of film. Professors are encouraged to attend and play as well! Sponsored by Delta Kappa Alpha.

*ADVERTISING AND THE ACT OF BEING FEARLESS
Monday, February 23
Event: 6:30 - 7:30 PM; Networking: 7:30 - 8:00 PM
Anderson Hall Conference Room (1st floor, left of front desk)
In the Fall 2014, New York Times advertising columnist Stuart Elliot noted that brands and clients are looking for "fearless" campaigns. To continue discussions held at Advertising Week 2014 in New York City, the Public Communication division will hold an industry and academic panel on the act of being fearless in strategic communication. The interactive talk will give students ideas on how to break out of conventions in their own strategic communication planning and recognize fearless campaigns when they see them. Sponsored by the SOC Public Communication Division.

TUESDAY, FEBRUARY 24:

*BAGELS AND BRANDING WITH PROFESSOR PILAR MCKAY AND AU PRSSA
Tuesday, February 24
8:30 - 10:00 AM
McKinley Building, Room 101
Join AU PRSSA for their third annual Bagels and Branding event with Professor McKay who will discuss the importance of creating a personal brand and how to do it effectively. Bethesda bagels will be served. Sponsored by AU PRSSA (Public Relations Student Society of America).

[CANCELLED] SOC FACULTY FORUM: DECLAN FAHY AND THE NEW CELEBRITY SCIENTISTS
Tuesday, February 24
11:00 - 12:00 PM
McKinley Building, Media Innovation Lab (MCK 100)
You are cordially invited to a special SOC Faculty Forum featuring Professor Declan Fahy discussing his new book - The New Celebrity Scientists: Out of the Lab and into the Limelight. As the book jacket explains, "A new cultural icon strode the world stage at the turn of the twenty-first century: the celebrity scientist, as comfortable in Vanity Fair and Vogue as Smithsonian. Declan Fahy profiles eight of these eloquent, controversial, and compelling sellers of science to investigate how they achieved celebrity in the United States and internationally—and explores how their ideas influence our understanding of the world."

*SOC AMBASSADORS PRESENT: PIZZA AND A PROFESSOR
Tuesday, February 24
12:30 - 1:30 PM
McKinley Building, Media Innovation Lab (MCK 100)
Interested in getting to know your professors in an informal setting? Join the SOC Ambassadors for Pizza and a Professor to talk with SOC professors while eating free pizza! Sponsored by the SOC Ambassadors.

*SMART PHONE FILMMAKING
Tuesday, February 24
4:15 - 5:15 PM
McKinley Building, Room 304
Professors Engel and Brannon have been hosting short workshops on smart phone filmmaking at American University for classes and academic panels. Learn how to better use your smartphone and enhance images through technique, software and hardware that's helping to create a different and empowering way to tell stories. Sponsored by the SOC Film & Media Arts Division.

*APPLYING TO GRADUATE SCHOOL: 20 QUESTIONS ANSWERED
Tuesday, February 24
5:00 - 6:00 PM
McKinley Building, Room 102
Join the School of Communication Graduate Office for an informal discussion on the graduate application process. We'll discuss best practices and common mistakes found on applications. Sponsored by the SOC Office of Graduate Services.

*SOC STUDY ABROAD INFORMATION SESSION
Tuesday, February 24
5:30 - 6:30 PM
Hughes Hall, Formal Lounge
The SOC undergraduate advising office is teaming up with the AU Abroad office to present an information session to any SOC student interested in studying abroad. An advisor from both offices will be present to answer questions, and SOC students that have studied abroad in previous semesters will be there to tell their study abroad related stories. Sponsored by the SOC Office of Student & Academic Affairs and AU Abroad.

*NETWORKING RECEPTION WITH KOGOD FACULTY
Tuesday, February 24
6:00 - 7:00 PM
Mary Graydon Center, Room 200
Network with Kogod Faculty to discover more about the business field and resources provided in Kogod. Refreshments provided. Sponsored by Alpha Kappa Psi.

[NEW EVENT] *MILLENNIAL WRITING & ENTREPRENEURSHIP IN THE JOURNALISM FIELD
Tuesday, February 24
6:30-8:30 PM
McKinley Building, Media Innovation Lab (MCK 100)
Ashley M. Williams is the founder and CEO of RIZZARR, a new social network for Millennials. She is deeply driven to use journalism and social media to inform and inspire others to initiate positive changes in the world. Ashley joins AU Association of Black Journalists as she discusses her career, how she started RIZZARR and entrepreneurship. She will also discuss possibilities for possibly joining RIZZARR, submitting news stories to be published, sharing their thoughts on life issues, inspiring people, and actions making an impact throughout the world. Sponsored by the AU Association of Black Journalists.

[CANCELLED] *BREAKING NEWZ: INVESTIGATIVE WORKSHOP
Tuesday, February 24
6:30 - 8:30 PM
McKinley Building, Media Innovation Lab (MCK 100)
A investigative workshop led by Ashley Brown, Copy Editor at NBC4, Emmy award winner for Investigative Reporting (2014) and AU alumna. Sponsored by the AU Association of Black Journalists & Zeta Phi Beta Sorority, Inc., Sigma Pi chapter.

CALL OF THE LION: WILDLIFE FILMS TOLD THROUGH THE EYES OF LOCAL PEOPLE
Tuesday, February 24
7:00 - 8:30PM
McKinley Building, Doyle/Forman Theater (2nd Floor)
Panthera's Senior VP Andrea Heydlauff believes one way to engage your most important audience is to stick them in a film. While Panthera is dedicated to saving big cats around the globe, Andrea says that 95% of the work they do involves people. Join her to watch two short films she's written and produced that tell the story of saving cats, told through the eyes of the people who live with them, and who may be their greatest hope for survival. Sponsored by Professor Chris Palmer and the Center for Environmental Filmmaking.

*PITCHING WEB CONTENT
Tuesday, February 24
8:00 - 9:00 PM
McKinley Building, Room 304
Professor Patrick Flynn has been producing professional web content on both coasts since before it had a name. Flynn shares his knowledge about what content providers are looking for, how to adapt one idea to many different clients, and what in the heck "Vertical Integration" is. Sponsored by the SOC Film & Media Arts Division.

WEDNESDAY, FEBRUARY 25:

*COZY UP WITH PUBLIC COMMUNICATION
Wednesday, February 25
1:00 - 2:00 PM
McKinley Building, 2nd Floor Lobby (near McKinley 246)
Enjoy hot chocolate and other sweet treats while you mix and mingle with Public Communication faculty and students to learn more about this exciting area of study. Sponsored by the SOC Public Communication Division.

KOGOD MARKETING AND COMMUNICATION DAY
Wednesday, February 25
3:00 - 7:00 PM
Kogod Building, Kogod Student Lounge
The Kogod Center for Career Development and Kogod Marketing Association (KMA) invite you to participate in Marketing &Communications Day at the Kogod School of Business. Students will have the opportunity to meet with employers to discuss job and internship opportunities during our Career &Networking Fair. After the fair, we invite corporate partners, alumni, and students to join us for a reception. Learn more.

*HAPPY HOUR PIZZA WITH COMMUNICATION STUDIES PROFESSORS
Wednesday, February 25
5:00 - 6:00 PM
McKinley Building, 2nd Floor Lobby near SOC Dean's Office (MCK 220)
Get to know the professors who teach in the Communication Studies Division over free pizza and great conversation! Sponsored by the SOC Communication Studies Division.

*PREP YOURSELF BEFORE YOU REP YOURSELF
Wednesday, February 25
5:30 - 8:00 PM
Battelle Atrium
Personal branding event workshop including head shots, LinkedIn help, elevator speeches, resume/cover letters and portfolio help. Sponsored by the AU Social Media Club.

*DC BLOGGERS PANEL
Wednesday, February 25
8:00 - 9:00 PM
Mary Graydon Center, Room 245
An honest conversation with DC based female bloggers. Find out about their careers, how they got started, and what it's like to blog in DC. The panel will be followed by a reception with Baked &Wired cupcakes. Sponsored by Her Campus American.

THURSDAY, FEBRUARY 26:

*EXPLORE BUSINESS IN THE CAPITAL WITH A KOGOD MINOR
Thursday, February 26
11:00 - 12:00 PM
Butler Pavilion, Butler Boardroom (6th Floor)
SOC students are invited by the Kogod School of Business to learn about Kogod minors such as, Marketing and Business and Entertainment. Sponsored by the Kogod School of Business.

*LIGHTS, CAMERA, ACTION: ANCHORING A TV NEWSCAST
Thursday, February 26
3:00 - 4:00 PM
McKinley Building, Media Innovation Lab (MCK 100)
Take your turn on the anchor desk by delivering a TV newscast. You'll read a few news stories from a teleprompter in the Media Innovation Lab. We'll tape your newscast and show you how you did once you walk off the set. You don't need any experience - just show up and practice being a professional broadcaster. Sponsored by the SOC Journalism Division and SOC Media & Technology Services.

*DOUBLE-UP: HOW TO HAVE A SECOND MAJOR/MINOR IN CAS
Thursday, February 26
4:00 - 5:00 PM
Mary Graydon Center, Room 247
Learn how to add a second major or a minor in the College of Arts and Sciences to complement your academic experience. All are welcome. Sponsored by the AU College of Arts and Sciences.

*COMMS FOR A CAUSE: #DigitalAdvocacyAU ALUMNI PANEL
Thursday, February 26
6:30 - 8:00 PM
Mary Graydon Center, Rooms 4-5
The growth of online platforms and internet access has exploded in the last decade. Digital advocacy and communications have opened the door to new and creative campaigns. Attend this interactive discussion featuring alumni who have experience bridging communications and action for a cause. Learn about what it means to plan, mobilize, and engage people around an issue and how to make it into a career. Sponsored by the AU Career Center and Office of Development and Alumni Relations. To register for this event, log-in to AU CareerWeb.

Alumni panelists include:
  • Gabby LaVerghetta, SOC/MA '13, Global Communications Director, World Affairs Council
  • Daniel Maree, SOC-CAS/BA '08, Founder and CEO, Million Hoodies Movement for Justice
  • Jason Rahlan, SPA/BA '07, Communications Director, Human Rights Campaign
  • Keosha Varela, SOC/BA'07;SOC/MA '08, Digital Producer, The Aspen Institute

[CANCELLED] *FREELANCING: HOW TO MAKE A LIVING IN THE TV/FILM INDUSTRY WITHOUT HAVING A "JOB"
Thursday, February 26
7:00 - 8:00 PM
McKinley Building, Room 304
SOC Film & Media Arts Professor Sarah Menke-Fish examines the ins and outs of freelance production work. Special attention is given to the booking process, how to cultivate and keep clients, procurement procedures, taxes and benefits. Sponsored by the SOC Film & Media Arts Division.

[NEW EVENT] A CONVERSATION ON JAMES W. FOLEY: THE PLIGHT OF FREELANCE JOURNALISTS IN CONFLICT AREAS
Thursday, February 26
7:00-9:00PM
McKinley Building, Media Innovation Lab (MCK 100)
Facebook Event: https://www.facebook.com/events/769601409798566/
This panel discussion on the dangers of freelance journalism and current US hostage policies will include speakers from USA Today (Jack Gruber), News2Share (Trey Yingst) and American University's School of Communication (Bill Gentile). There will also be a small showcase of James' work from his time reporting abroad. Sponsored by Professor Gemma Puglisi's PR Portfolio Class.

 

FRIDAY, FEBRUARY 27:

*PHOTOGRAPHY AFTER AU: A PANEL DISCUSSION WITH RECENT ALUMNI
Friday, February 27
2:00 - 3:00 PM
McKinley Building, Room T12 (Terrace Level)
In conjunction with the AU Photography Department, the AU Photo Collective will present a panel of recent AU alums who continue to work in photography. Whether it is for work or personal projects, these alumni have achieved success with their images. We will discuss best practices, challenges, and more to working in photography. Sponsored by the SOC Photography Department and AU Photo Collective.

*SOC WEEK WRAP PARTY WITH THE SOC AMBASSADORS
Friday, February 27
3:30 - 4:30 PM
McKinley Building, Room 101
Join SOC Dean Jeff Rutenbeck, SOC Ambassadors, and SOC professors as we celebrate another successful SOC Week! You'll find free ice cream, a photo booth, and entertainment!

INTERNATIONAL FILM SERIES: BRAZILIAN CROSSROADS: CRUZAMENTOS
CENTRAL STATION PRECEDED BY SOCORRO NOBRE

Friday, February 27
7:00 - 9:30 PM
McKinley Building, Malsi Doyle and Michael Forman Theater (2nd Floor)
www.american.edu/nga
SOC and the National Gallery of Art bring a multi-year program of international film screenings to take place on AU's campus. On February 27, view the ways documentary and fiction came together in Central Station, Walter Salles's Oscar-nominated narrative about a poor boy's bond with an older woman who writes letters for the illiterate at the Rio de Janeiro railway station. In Socorro Nobre, a prisoner discovers an article about Franz Krajcberg, a Polish artist who lost his family in the Holocaust. Maria, the inmate, writes a letter to Krajcberg, thereby initiating a correspondence between them about overcoming the past. The letters in this documentary were the basis for Central Station. Sponsored by the School of Communication and the National Gallery of Art.

SOC AMBASSADOR TABLING - ALL WEEK:

All week, from 9:30am to 5:30pm, find the SOC Ambassadors tabling on the 1st floor of the McKinley Building with the SOC Week 2015 schedule, SOC giveaways, free coffee each morning, as well as student organization and SOC professor guest appearances!

The SOC Ambassadors would like to thank the following organizations for sponsoring SOC Week 2015 events:

AU Abroad

AU Career Center

Center for Environmental Filmmaking

SOC Dean's Office

SOC Office of Graduate Services

SOC Office of Student & Academic Affairs

SOC Undergraduate Academic Advising Team

SOC Communication Studies Division

SOC Film & Media Arts Division

SOC Journalism Division

SOC Public Communication Division

SOC Media and Technology Services

Public Relations Student Society of America (PRSSA)

Her Campus

AU Office of Development and Alumni Relations

Kogod School of Business

College of Arts and Sciences

AU Association of Black Journalists

Delta Kappa Alpha

Alpha Kappa Psi

Kogod Career Management Center

AU Social Media Club

SOC Office of Online Programs

AU Photo Collective