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SOC Week 2016:  February 22 - 26

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What is SOC Week?

SOC Week is an annual tradition held during the spring semester for the purpose of gathering as a community in a spirit of celebration, education and growth. The SOC Student Ambassador team leads the coordination of a week filled with events and activities sponsored by members of our AU, SOC and communication community. All are welcome to participate and/or contribute to the creation of a week that celebrates the excellence of the AU School of Communication.

Planning an Event for SOC Week

EVENT SUBMISSION FORM: All are welcome to add an SOC-related event/activity to the SOC Week calendar. If you would like to plan an event for SOC Week, please submit information for your event via this form. You will be contacted in early February with day, time, and room options for your event. If you have questions, please contact the SOC Ambassador Coordinator at SOCambassadors@american.edu.

2016 Schedule of Events  

ALL WEEK:

  • Be one of the first to arrive at an event for a free SOC Week coffee mug!
  • SOC Ambassadors will be tabling on the 1st floor of McKinley with SOC giveaways and free coffee in the mornings!
  • Tweet about your experiences during SOC Week via #SOCWeek.

MONDAY, FEBRUARY 22:

SOC WEEK KICKOFF BREAKFAST
Monday, February 22
9:30 - 10:30 AM
McKinley Building, Room 101
Celebrate the start to SOC Week with free coffee, a light breakfast and conversation with Dean Rutenbeck and the professors of SOC! Sponsored by the SOC Office of the Dean.

GRADUATE PROGRAMS AT SOC
Monday, February 22
4:00 - 5:00 PM
McKinley Building, Room 101
What are you doing after graduation? Have you thought about graduate school? Please join us to learn about the graduate programs at SOC and the benefits of our BA/MA program. Sponsored by the SOC Graduate Office.

SOC ALUMNAE PANEL: SUCCEEDING IN THE ENTERTAINMENT BIZ
Monday, February 22
8:30 - 9:45 PM
McKinley Building, Room 201
From having their work screened at film festivals, to hosting red carpet premieres and interviewing celebrities attend this panel discussion featuring alumnae who will share about their exciting careers, award-winning work and give advice on succeeding as females in the media and entertainment industry. #keepitmoving
Alumnae panelists include:

  • Kiyoka Rhodes (Moderator), SOC/BA '14, Film and Media Arts (Graphic Design minor), Multimedia Artist/Filmmaker (www.kiyokarhodes.com) (Twitter: @kexrhodes)
  • Sonya Dunn, SOC/MA '13, Producing Film, Video and Digital Media; Producer, Filmmaker/Media Executive/Advocate Creator of InHerWords, Enable Channel, Founder of JEHM Entertainment (www.jemhinc.com) (Twitter: @sonyadunn)
  • Yohana Desta, SOC/BA '13, Journalism, Entertainment Reporter at Mashable (mashable.com/people/yohana-desta) (Twitter: @YohanaDesta)
  • Kelsey Marsh, SOC/MFA '15, Film and Electronic Media, Documentary Filmmaker, Digital Communications (www.kelsey-janelle.com)
  • Vanina Harel (Current Student), SOC/MFA '16, Film and Electronic Media, Environmental Documentary Producer (www.vaninaharel.com) (Twitter: @vaninaharel)

TUESDAY, FEBRUARY 23:

ME/DIA & MINDFULNESS: HOW MEDITATION CAN HELP YOU MANAGE YOURSELF & YOUR MEDIA
Tuesday, February 23
9:00 - 10:00 AM
McKinley Building T01
We all need to 'breathe.' But how can we do that with media being so useful, enjoyable, and available to us? This conversation and talk will pose questions for you to ponder aimed to help you manage yourself and your media intake. Continued research is showing evidence that breathing exercises (meditation, mindfulness, etc.) helps reduce stress and improve mental attitudes. This session will feature hands on easy lessons in breathing and techniques done in an informal and comfortable way. Hosted by Professor Scott Talan and Marianne Norman, Director of Undergraduate Advising in SIS.

STUDENT MEDIA OPEN HOUSE
Tuesday, February 24
9:00 - 10:00 AM
McKinley Building 101
Are you interested in journalism? Do you love to write? Come meet the staffs of The Eagle and AmericanWord and learn how much you can become involved in student media. The two journalism organizations will be hosting an open house full of food and fun, so stop by, meet the editors and start writing! Sponsored by The Eagle and AmericanWord. 

SOC FACULTY FORUM: POLITICS OF PRESIDENTIAL PRIMARIES
Tuesday, February 23
11:00 AM - 12:00 PM
McKinley Building, Media Innovation Lab (MCK 100)
Join School of Communication professors Deen Freelon, Jane Hall, Molly O'Rourke, and Leonard Steinhorn to understand the contemporary political dynamics shaping this primary season, historical precedents that can help explain these dynamics, and the role of social media, mainstream media, and polling institutions in covering and constructing the political conflicts now playing out. Sponsored by the Journalism Department. 

DIGITAL DIPLOMACY: HOW COUNTRIES ARE CONNECTING WITH FOREIGN AUDIENCES
Tuesday, February 23
1:00 - 2:30 PM
McKinley Building, Room 201
What blends foreign policy, digital media, and public engagement and is one of the fastest-growing communications sectors? Digital Diplomacy will be the topic of discussion in a panel coordinated by Priya Doshi, professor of public relations. The panel will be moderated by Senior Associate Dean for Academic Affairs Kathy Fitzpatrick and includes three AU alums, including Storm Horcastle (MA/SOC '14) and Eva Glas (BA/SOC '14).

NAVIGATING THE NETWORKS
Tuesday, February 23
5:30 - 6:30 PM
Mary Graydon Center, Room 245
AU Career Center and Public Relations Student Society of America have teamed up to bring students an event that will help them build  their online brand as well as learn how to utilize the ever-changing resources tht each social media platform presents. Networking today goes beyond a face-to-face interaction and that is why the event will include an interactive workshop on how to find, network and nail that perfect job all through social media. Sponsored by AU PRSSA and the Career Center.

PHOTOGRAPHER TALK: LUCIAN PERKINS
Tuesday, February 23
5:30 - 7:00 PM
Mary Graydon Center, Room 4
Please join AU Photo Collective and AU Photography in a talk with Pulitzer Prize-winning photojournalist Lucian Perkins. Perkins will discuss several bodies of his work as well as the role of technology in photography today. A brief question and answer session will follow. Sponsored by AU Photo Collective and AU Photography. 

REALITY TV, GARBAGE JUICE, AND ME BY MICHAEL CASCIO
Tuesday, February 23
6:30 - 8:00 PM
McKinley Building, Room 201
How I became a successful media executive by picking up trash and watching TV. Facts, truth, and the digital revolution: The more things change, the more they become a series on Netflix. Lessons from a documentary life at A&E, NBC, Animal Planet, National Geographic ... and cleaning up backstage at Wolf Trap. There will be a reception at 6:30pm with food and drinks supplied by Whole Foods. Sponsored by the Center for Environmental Filmmaking. 

WEDNESDAY, FEBRUARY 24:

EXPLORE TWITTER DATA
Wednesday, February 24
1:30 - 2:30 PM
McKinley Building, Room 101
Professor Ericka Menchen-Trevino will show you how to use free tools to explore Twitter data of your choice. In this demo you will see the data Twitter makes available through its Search API and how you can gather and begin to analyze it in just a few minutes. This demo will give you a better idea of what social media data analysis can and can't do. 

FILM TRIVIA WITH DELTA KAPPA ALPHA
Wednesday, February 24
2:30 - 3:30 PM
McKinley Building, Room 304
Delta Kappa Alpha members invite you to a friendly, competitive cinema trivia event with questions that cover all aspects of film. Join us for a fun way to learn about cinema pop culture, as well as some technical aspects of film. Professors are encouraged to attend and play as well! Sponsored by Delta Kappa Alpha. 

HAPPY HOUR PIZZA WITH COMMUNICATION STUDIES PROFESSORS
Wednesday, February 24
5:00 - 6:00 PM
McKinley Building, 2nd Floor Lobby near the main stairway (MCK 201)
Get to know the professors who teach in the Communication Studies Division over free pizza and great conversation! Sponsored by the SOC Communication Studies Division.

MOVIES THAT MATTER: SPOTLIGHT
Wednesday, February 24
6:15 - 8:00 PM
McKinley Building, Room 201
"Spotlight" movie clips and behind-the-scenes discussion with Marty Baron, executive editor, Washington Post. Prof. Jane Hall will interview Baron, the former Boston Globe editor who is portrayed in the Oscar-nominated film by Liev Schreiber. There will be a question and answer session.

THURSDAY, FEBRUARY 25:

SOC COMMUNICATION AND MARKETING OFFICE OPEN HOUSE
Thursday, February 25
9:00 - 11:00 AM 
McKinley Building, Room 317
Communication is all about stories and we want to hear yours. Come meet the staff of SOC's Office of Strategic Communication and Marketing during our open house. Coffee, tea and light snacks are on the house. Open to all SOC students, faculty, staff, alumni and supporters. Sponsored by the SOC Communication and Marketing Office. 

EXPLORE BUSINESS IN THE CAPITAL WITH A KOGOD MINOR
Thursday, February 25
11:00 AM - 12:00 PM
McKinley Building, Room 100
SOC students are invited by the Kogod School of Business to learn about Kogod minors such as, Marketing and Business and Entertainment. Sponsored by the Kogod School of Business.

"AT THE MOVIES" WITH DC AD CLUB
Thursday, February 25
7:00 - 10:00 PM
McKinley Building, Room 201
Join representatives from DC Ad Club in an evening at the movies with the documentary "Art and Copy." After the event, a panel will discuss working in advertising and address your questions from the movie. 

NETWORKING WORKSHOP
Thursday, February 25
6:00 - 7:00 PM
Career Center Library
Students and alumni interested in refining their networking skills before the reception are invited to this interactive pre-reception workshop. Sponsored by the Career Center.

SOC ALUMNI NETWORKING RECEPTION
Thursday, February 25
7:00 - 8:30 PM
McKinley Building, Media Innovation Lab (MCK 100)
Join the Career Center, Office of Alumni Relations, and the School of Communication at this highly anticipated event. Students and alumni seeking jobs or internships may easily connect with alumni and employers offering opportunities and advice. Enjoy complimentary hors d'oeuvres and refreshments while mingling with students, alumni, employers, faculty, and staff. Sponsored by the Career Center, Office of Alumni Relations and the School of Communication. To register for this event, log-in to AU CareerWeb.

THE FINE LINE BETWEEN JOURNALISM AND ACTIVISM
Thursday, February 25
8:30 - 10:00 PM
Mary Graydon Center, Rooms 3-5
Washington Post reporter, Wesley Lowery, will speak on the fine line between activism and journalism in regards to events that have happened in the past few years, like Mizzou, Ferguson, and the Baltimore riots. As an active member of the media who walks the line between activism and journalism, Lowery will speak on his experiences as part of certain activist movements. Sponsored by the AU Association of Black Journalists.

FRIDAY, FEBRUARY 26:

BRANDAID EXTERNSHIP PROGRAM LAUNCH EVENT 
Friday, February 26
5:15 - 6:15 PM
McKinley Building, Room 113
The BrandAid Externship Program challenges American University students to give back to the community by lending their creative, technical and digital skills to DC-based small businesses and non-profits. This event will launch the program, pair students with their community clients and give an overview on the types of communication challenges that professionals in the non-profit sector face. Sponsored by the BrandAid Externship Program. 

[CANCELLED] PRE-OSCAR NIGHT 
Friday, February 26
6:00 - 9:00 PM
McKinley Building, Room 201
Roll out the red carpet, just a little early. In honor of the upcoming Oscars night, come watch all of the nominated documentary shorts before the winner is announced. Also make your predictions for Oscar Night and submit them for a chance to win a prize! Sponsored by ATV.

SOC AMBASSADOR TABLING - ALL WEEK:

All week, from 9:30am to 5:00pm, find the SOC Ambassadors tabling on the 1st floor of the McKinley Building with the SOC Week 2016 schedule, SOC giveaways, free coffee each morning, as well as student organization guest appearances!

The SOC Ambassadors would like to thank the following organizations for sponsoring SOC Week 2016 events:

AU Career Center

Center for Environmental Filmmaking

SOC Dean's Office

SOC Office of Graduate Services

SOC Office of Student & Academic Affairs

SOC Undergraduate Academic Advising Team

SOC Communication Studies Division

SOC Film & Media Arts Division

SOC Journalism Division

SOC Public Communication Division

SOC Media and Technology Services

Public Relations Student Society of America (PRSSA)

AU Office of Development and Alumni Relations

Kogod School of Business

AU Association of Black Journalists

Delta Kappa Alpha

ATV

AU Photo Collective

AU Photography

The Eagle

SOC Communication and Marketing Office

BrandAid Externship Program