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LEAP professors reception 2015

Mastering Digital and Social Media

In an ever-increasing digital world, leaders must master social media to spread their messages and enhance their clout. In this class, participants learn about the appropriate use of different social and digital media tools for both personal and business branding goals, to drive website traffic, generate awareness and/or increase sales. This course teaches the use of different digital and social media tools to demonstrate expertise, promote a cause, product or organization, or reach a wide spectrum of audiences.

In Mastering Digital and Social Media, participants will learn answers to questions such as: How do I use LinkedIn and Twitter to more effectively demonstrate my expertise?  How can I use Pinterest to promote my business or organization? How can I use Tumblr and Instagram to reach younger audiences? How can I use Facebook to build my personal or business brand?  What are the basics of designing a website, including search engine optimization (SEO) and content management systems (CMS)? How does one launch and maintain a blog?

Students will also learn some basic skills in website and blog development. Students will create new social media accounts, and/or expand the use of current profiles, develop social media strategy plans and receive expert feedback on their short-term and long-term digital media goals. Upon completion of this course, students will feel more comfortable and competent using social media.


Annapolis Instructor: Mary McCarthy

Bestselling author Mary McCarthy is currently Senior Editor at Splice Today. Her 20-year writing career includes Salon, Washington Post, Philadelphia Inquirer, Baltimore Sun, magazine editorial positions and newspaper humor columns. She is an instructor at The Writer's Center in Bethesda. Her bestselling debut novel The Scarlet Letter Society released in 2015, her second novel The Scarlet Letter Scandal releases in fall. Find her online at or on Twitter @marymac or Facebook:

Washington, D.C. Instructor: Kimberly Palmer, Business/Money Reporter, U.S. News & World Report:

Kimberly Palmer is the author of the book, "The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life," and senior money editor for U.S. News & World Report, where she writes the popular Alpha Consumer blog. In addition, she is the creator of Palmer's Planners, her own line of digital financial guides and money organizers for major life events and goals.

Palmer is also the author of "Generation Earn: The Young Professional's Guide to Spending, Investing, and Giving Back." She has appeared on NBC's Today Show, CNBC, CNN, and local television and radio shows across the country to talk about making smart money decisions. She has written for The New York Times, The Wall Street Journal, the Washington Post, and the Asahi Shimbun/ International Herald Tribune in Tokyo as a Henry Luce Scholar.

For schedule and locations, click here.

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