Marketing and Branding
University Marketing and Branding applies strategic expertise and institutional knowledge to develop branding and advertising campaigns. We identify target audiences, create messaging, deliver content through the most effective channels, and measure ROI through metrics and analysis. We are fluent in best practices for print, digital, and video communications.
Our advertising campaigns support both broad objectives, such as enhancing AU’s brand awareness, and specific goals for departments and schools, such as increasing enrollment for new graduate programs. We develop paid media campaigns that promote AU to the Washington, DC, community—for example, our successful, exclusive partnership with the Washington Nationals—and custom initiatives that target regional or national audiences.
University Marketing provides valuable insight that helps clients refine their goals. Our creative briefs reflect our analysis of strategic objectives and guide campaign and creative elements. Finally, we advise clients on the most effective vehicle to maximize their investment and deliver the right message to the right market.