Writing, Editing, and Content Strategy
UCM’s writing, editing, and content strategy experts create compelling content that tells the AU story through print publications, advertising and branding initiatives, and online channels. Our flagship publications are the Annual Report and American magazine, together with a broad range of materials that support marketing objectives.
Our team collaborates with clients, stakeholders, and UCM colleagues to showcase AU’s expertise and achievements. We work closely with clients to help them refine objectives, identify target audiences, position publications effectively, and craft compelling language.
Our work is prioritized by the university’s strategic objectives, and we take on additional publishing projects as time allows. If we cannot take on a project, we can refer clients to a select group of freelance writers and designers to ensure that their work is consistent with the AU brand.