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Media Pitching Skills + Cision Certification

, SOC Event Announcement

Updated 5/14

Media Pitching Skills + Cision Certification

Thursday, May 16th
8:30 a.m. – 2:00 p.m.
American University School of Communication
McKinley Building, Room T14 (lower level)
4400 Massachusetts Avenue NW - Washington, DC 20016

In the competitive field of strategic communication and public relations, having the ability to successfully garner media attention is the key to professional success. “Media Pitching Skills + Cision Certification Class,” geared toward current PR professionals as well as those looking to enter the field, delivers access to skills that can give you the edge to succeed.

Taught by industry pro Dina Martinez, this hybrid (on-campus/online) class explores what makes a pitch newsworthy, how to build and maintain targeted media lists, write effective pitch emails, and practice pitching skills. Students will work independently online to engage with content before the class meets and then come to campus to participate in a half-day, intensive seminar.

Integrated into the course, which can be taken either for credit or non-credit, is 20 hours of online training to master marketing/PR software from Cision, one of the most widely used systems in the industry for tracking earned media performance.

- 20 Hours of Online Training
- 1 Credit Skills Course
- Cision Certification

To apply for this course, please email with the following information and we will reply with instructions.

- Your name
- Course name and number
- Are you an AU student?

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