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William Bellows

A headshot of William Bellows.

Business & Center of Innovation


Bill Bellows is a Professional Lecturer in the Management Department of the Kogod School of Business and co-Director of the AU Entrepreneurship Incubator, a multi-discipline early stage startup program offering a suite of services to student and alumni entrepreneurs.

He teaches classes in innovation, entrepreneurship and introduction to business. He introduced Design Thinking, Customer Development and Business Model disciplines to the school’s entrepreneurship curriculum and has helped lead cross-campus entrepreneurship efforts between the university’s science and entrepreneurship programs, including participation with members of the CAS genomics faculty in AU’s first successful entry into the National Science Foundation iCorps program. He continues to serve as a mentor to student teams in AU’s NSF I-Corps Site program

His classes have included:

  • Disruptive Innovation, focusing on the socioeconomic impact of innovations such as 
artificial intelligence, robotics, genomics, cryptocurrencies and autonomous vehicles; 

  • Design Thinking for Innovation, focusing on human-centered design processes as a 
problem solving methodology for complex problems. 

  • Entrepreneurship and Innovation, which introduces undergraduate students to the 
entrepreneur’s mindset, commercialization of technology, design thinking techniques and 
ethnographic practices to define, validate and develop startup business models. 

  • Introduction to Business, a survey course for first-year business students. 
Bellows established AU's partnership with FedTech — an innovative program that enables a select group of student entrepreneurs to earn up to 3 credits working to commercialize intellectual property developed in federal laboratories around the country. 
Prior to joining the Kogod faculty, Professor Bellows taught entrepreneurship at the Clark School of Engineering at the University of Maryland. 
He previously was an entrepreneur working in Silicon Valley and Northern Virginia after starting his career in the mainframe and customer marketing divisions at IBM. 
Bellows was co-founder and managing partner of Copithorne & Bellows, a consulting firm that developed and executed strategy, competitive research, positioning and market outreach programs for Fortune 500 and emerging technology companies including Hewlett-Packard, Iomega, Xilinx, NeXT, the Open Software Foundation, the Fibre Channel Systems Initiative and Verifone. The company held close relationships with leading entrepreneurs, venture capital firms and national media and was twice named to the Inc. 500 list of the fastest growing private companies in America, evolving from a two-person startup in Palo Alto in 1987 to a global company. The firm was acquired in 1999 by the Omnicom Group (NYSE:OMC), a $15 billion marketing services leader. 
Professor Bellows later served as President, COO and Chief Marketing Officer for three early stage technology companies in Northern Virginia and as a co-founder of a mobile application 
developer that designed and created information solutions for the World Bank and several European health care agencies. Professor Bellows has twice received the Kogod Faculty Award for Outstanding Service and the Ann S. Ferren Curriculum Design Award. In addition to his mentoring role in the AU incubator, 
Professor Bellows is an advisory board member to the Marist College School of Management in New York, where he graduated in 1974.