Principles of Strategic Communication (3)
Course Level: Graduate
Examines the strategic elements of public communication strategies with focus on communication campaigns, public opinion, the media, the role of research, audience identification, message development, and communicating to various publics. Explores the role of strategic communication in society, politics, culture, business and various other institutions, and examines the ethics of persuasion. Usually offered every fall. Prerequisite: admission to MA in Strategic Communication or Political Communication.