MARKETING

MKTG-411
Advertsng & Marketng Comm Mgt

Course Level: Undergraduate

Advertising and Marketing Communications Management (3) The role of advertising, public relations, personal selling, and sales promotion in business. Emphasis on how promotional campaigns are planned, created, and budgeted, and how these campaigns can inform buyers, change attitudes, and increase sales. Prerequisite: upper-division standing. Prerequisite/Concurrent: MKTG-301.

MKTG-411
001
MARKETING
FALL 2018 REGULAR TERM

Course Level: Undergraduate

Advertsng & Marketng Comm Mgt

MKTG-411
001
MARKETING
SPRING 2019 SEMESTER

Course Level: Undergraduate

Advertsng & Marketng Comm Mgt