PUBLIC ADMINISTRATION

PUAD-620
Public Marketing & Strat Comm

Course Level: Graduate

Public Marketing and Strategic Communication (1.5-3) Principles of marketing and strategic communication used by government agencies to identify features of government performance relevant to citizens; market government services; bring about changes in citizen behavior; and enhance the image of government agencies. The conceptual and theoretical framework for developing communication campaigns aimed at advancing public policy. Also includes marketing techniques such as focus groups and surveys to identify the causes of social behavior as well as citizen preferences and needs. Three-credit sections include online component with additional work on case studies related to law enforcement. Restriction: Key Executive Leadership (MPA) or Strategic Management and Executive Leadership for Law Enforcement (Graduate Certificate).

PUAD-620
900
PUBLIC ADMINISTRATION
FALL 2018 REGULAR TERM

Course Level: Graduate

Public Marketing & Strat Comm

Pub Mktg & Strat Comm Key 52

Special Tuition Rate.

PUAD-620
901
PUBLIC ADMINISTRATION
FALL 2018 REGULAR TERM

Course Level: Graduate

Public Marketing & Strat Comm

Pub Mktg & Strat Comm Key 52

Special Tuition Rate.

PUAD-620
902
PUBLIC ADMINISTRATION
FALL 2018 REGULAR TERM

Course Level: Graduate

Public Marketing & Strat Comm

Pub Mktg & Strat Comm Key 52

Special Tuition Rate.

PUAD-620
903
PUBLIC ADMINISTRATION
FALL 2018 REGULAR TERM

Course Level: Graduate

Public Marketing & Strat Comm

Pub Mktg & Strat Comm Key 52

Special Tuition Rate.