- Additional Positions at AU
- Associate Professor of Marketing
- Ph.D. in Marketing, University of Arizona M.B.A., University of Massachusetts B.S.B.A. in Accounting, Bucknell
- Professor Boland joined the Marketing Department at Kogod in the fall of 2008 after receiving her Ph.D. in Marketing from the University of Arizona. Her research focuses on consumer decision making, risky consumption, consumer well-being, information processing, and marketing and public policy issues, especially those dealing with child and adolescent consumers. Her work has been published in several journals including the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Business Research, and Appetite. Professor Boland’s teaching interests include consumer behavior, principles of marketing, marketing research, and marketing policy. Currently, Dr. Boland serves as the Dean of Graduate & Professional Studies for American University. Prior to this role, she served as the Associate Dean for Programs and Learning in the Kogod School of Business.
HNRS-398 Honors Challenge Course
MKTG-612 Marketing Management
Boland, Wendy Attaya, Martin, Ingrid M., and Maryls Mason (2020), “In Search of Well-being: Factors Influencing the Movement Toward and Away from Maladaptive Consumption” Journal of Consumer Affairs, July.
Finkelstein, Stacey R., Wendy Attaya Boland, Beth Vallen, Paul M. Connell, Gary D. Sherman, and Kristen A. Feemster (2019), “Psychological reactance impacts ratings of pediatrician vaccine-related communication quality, perceived vaccine safety, and vaccination priority among U.S. parents,” Human Vaccines & Immunotherapeutics, December.
Soster, Robin L. and Wendy Attaya Boland (2019), “Private Disclosure; Public Exposure: An Exploratory Consideration of Gender Asymmetries in Adolescent Sexting,” Journal of Marketing Behavior, 3 (4), 263-292.
Pettigrew, Simone, Laurel Anderson, Wendy Boland, Valerie-Ines de La Ville, , Susan Dobscha, Ilaisaane Fifita, Marie-Helene Fosse-Gomez, Marie Kindt, Laura Luukkanen, Ingrid Martin, Lucie K. Ozanne, Dante M. Pirouz, Andrea Prothero and Tony Stovall (2014), “The Experience of Risk in Families: Conceptualisations and Implications for Transformative Consumer Research,” Journal of Marketing Management, 1-28.
Russell, Cristel Antonia, Dale W. Russell, Wendy Attaya Boland and Joel W. Grube (2014), “Television’s Cultivation of American Adolescents’ Beliefs about Alcohol and the Moderating Role of Trait Reactance,” Journal of Children and Media, 8 (1), 5-22.
Boland, Wendy Attaya, Paul M. Connell, and Beth Vallen (2013), “Time of Day Effects on the Regulation of Food Consumption After Activation of Health Goals,” Appetite, 70, 47-52.
Mason, Marlys J., John. F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyam Rangan, and Zhiyang Yang (2013), “Advancing a Participatory Approach for Youth Risk Behavior: Foundations, Distinctions, and Research Directions,” Journal of Business Research, 66 (8), 1235-1241.
Boland, Wendy Attaya, Paul M. Connell and Lance-Michael Erickson (2012), “Children’s Conceptualization of Sales Promotions and Their Impact on Purchase Behavior,” Journal of Consumer Psychology, 22 (2), 272-279.
Boland, Wendy Attaya, Merrie Brucks and Jesper H. Nielsen (2012), “The Attribute Carryover Effect: What the “Runner-up” Option Tells Us about Consumer Choice Processes,” Journal of Consumer Research, 38 (5), 872-885.
Mason, Marlys J., John. F. Tanner, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Dan Freeman, Anne Hamby, Maria Piacentini, Priyam Rangan, and Zhiyang Yang (2011), “Youth and Risky Consumption: Moving Toward a Transformative Approach.” Journal of Research for Consumers, 19.
Freeman, Dan, Merrie Brucks, Melanie Wallendorf, and Wendy Boland (2009), “Youths’ Understanding of Cigarette Advertising,” Addictive Behaviors, 34, 36-42.
Area of Expertise
Consumer decision making, emotional and high-risk choices, information processing, marketing and public policy issues dealing with child and adolescent consumers
Wendy Boland's teaching interests include consumer behavior, principles of marketing, marketing research, and marketing policy. She serves as the faculty advisor to the Graduate Marketing Club. Prior to receiving her PhD from the University of Arizona, Boland worked as an auditor for a large public accounting firm.