- Ph.D. in Marketing, University of Arizona M.B.A., University of Massachusetts B.S.B.A. in Accounting, Bucknell
- Professor Boland joined the Marketing Department at Kogod in the fall of 2008 after receiving her Ph.D. in Marketing from the University of Arizona. Her research focuses on consumer decision making, risky consumption, consumer well-being, information processing, and marketing and public policy issues, especially those dealing with child and adolescent consumers. Her work has been published in several journals including the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Business Research, and Appetite. Professor Boland’s teaching interests include consumer behavior, principles of marketing, marketing research, and marketing policy. Currently, Dr. Boland serves as the Associate Dean for Programs and Learning where she is responsible for all KSB programs along with student learning and development. Prior to this role, she served as the Associate Dean of Graduate Programs.
Boland, Wendy Attaya, Paul M. Connell, and Beth Vallen (2013), “Time of Day Effects on the Regulation of Food Consumption After Activation of Health Goals,” Appetite, 70, 47-52.
Mason, Marlys J., John. F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyam Rangan, and Zhiyang Yang (2013), “Advancing a Participatory Approach for Youth Risk Behavior: Foundations, Distinctions, and Research Directions,” Journal of Business Research, 66 (8), 1235-1241.
Boland, Wendy Attaya, Paul M. Connell and Lance-Michael Erickson (2012), “Children’s Conceptualization of Sales Promotions and Their Impact on Purchase Behavior,” Journal of Consumer Psychology, 22 (2), 272-279.
Boland, Wendy Attaya, Merrie Brucks and Jesper H. Nielsen (2012), “The Attribute Carryover Effect: What the “Runner-up” Option Tells Us about Consumer Choice Processes,” Journal of Consumer Research, 38 (5), 872-885.
Mason, Marlys J., John. F. Tanner, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Dan Freeman, Anne Hamby, Maria Piacentini, Priyam Rangan, and Zhiyang Yang (2011), “Youth and Risky Consumption: Moving Toward a Transformative Approach.” Journal of Research for Consumers, 19.
Freeman, Dan, Merrie Brucks, Melanie Wallendorf, and Wendy Boland (2009), “Youths’ Understanding of Cigarette Advertising,” Addictive Behaviors, 34, 36-42.
Area of Expertise
Consumer decision making, emotional and high-risk choices, information processing, marketing and public policy issues dealing with child and adolescent consumers
Wendy Boland's teaching interests include consumer behavior, principles of marketing, marketing research, and marketing policy. She serves as the faculty advisor to the Graduate Marketing Club. Prior to receiving her PhD from the University of Arizona, Boland worked as an auditor for a large public accounting firm.