Area of Expertise
Advertising and integrated marketing communication; target marketing; race and ethnicity in the marketplace; gentrification; social marketing the marketing and advertising of consumer health, marketing and eating behaviors
Sonya Grier's research converges on topics related to the influence of social context on consumers and the social impact of marketing efforts. Some of her current research investigates target marketing, the relationship between marketing efforts, both corporate and social, and consumer health-related attitudes and behaviors, particularly obesity. She is also examining the role of marketing in addressing health disparities.