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Sonya Grier Professor Department of Marketing

Send email to Sonya Grier
(202) 885-1971
KSB - Marketing
Kogod - 27
Wednesday 3:00 - 5:00 pm
She received her Ph.D. in Marketing, with a minor in Social Psychology, from Northwestern University and also has an MBA from Northwestern University, with an emphasis on marketing, non-profit mgmt and international business.

Professor Grier conducts interdisciplinary research on topics related to target marketing, race in the marketplace, the social impact of commercial marketing, and social marketing. Her current research investigates the relationship between marketing activities, and consumer health, with a focus on obesity. She has published her research in leading marketing, psychology health and health policy journals. Professor Grier has policy experience based on two years at the Federal Trade Commission, and also has practical industry experience in Market Research, Brand Management and Marketing consulting. She is currently the Director of food marketing research for the African American Obesity Research Collaborative Network (AACORN). She also serves on the Editorial Board for the Journal of Public Policy and Marketing, and is a member of the Institute of Medicine Food forum. She previously served as a member of the Board of Scientific Counselors for the Centers for Disease Control and Prevention (CDC) National Center for Health Marketing, and on the Advisory Boards for Transformative Consumer Research (TCR), the Villanova Center for Marketing and Public Policy and the Ph.D. Project.
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Scholarly, Creative & Professional Activities

Selected Publications

Kogod Now, Fall 2011. "Eat Your Heart Out: Targeted Marketing and Consumer Disclosures." View article

AU Expert

Area of Expertise

Advertising and integrated marketing communication; target marketing; race and ethnicity in the marketplace; gentrification; social marketing the marketing and advertising of consumer health, marketing and eating behaviors

Additional Information

Sonya Grier's research converges on topics related to the influence of social context on consumers and the social impact of marketing efforts. Some of her current research investigates target marketing, the relationship between marketing efforts, both corporate and social, and consumer health-related attitudes and behaviors, particularly obesity. She is also examining the role of marketing in addressing health disparities.

For the Media

To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Related Links

AU News & Achievements

Kogod professor Sonya Grier at a panel discussion in the University Library.

Research ·

AU 2030: Sonya Grier

Kogod professor studies the relationship between marketing and consumer health.
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Center for Food Studies

Research ·

Food Education Nation

American University’s Center for Food Studies is part of the food research trend in higher education.
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Research ·

Professor to Brief Congress on Food Marketing to Youth

With research colleague at AU SOC, Grier focuses on digital food marketing to youth.
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