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Kelli Frias Assistant Professor Department of Marketing

Ph.D Marketing (minor in Law), Eller College of Management, The University of Arizona, Tucson, AZ

Favorite Spot on Campus
Pence Law Library
Kelli Frias is an Assistant Professor of Marketing in the Kogod School of Business at American University. She joined the Marketing faculty Fall of 2019. Dr. Frias received her Ph.D. in Marketing with a minor in Law from the University of Arizona. Her research interests include marketing strategy, price formats, interfirm relationships, and price-quality relationships in healthcare. She is an Ewing Marion Kauffman Foundation Fellow and recipient of nearly $ 2 million in National Science Foundation grants, a $1.2 million grant from Blue Cross Blue Shield of Texas, and the VentureWell Foundation. She has published in journals such as Organization Science, Journal of Marketing, Journal of Macromarketing, Journal of Brand Management, Journal of Racial and Ethnic Health Disparities, and Journal of Consumer Affairs. Her teaching interests include marketing strategy, brand management, and marketing and law. She has previously worked in grocery retail, labor relations, and as a consultant in branding and labor disputes.

Since joining American University, she has also begun to mentor students participating in programming facilitated by the Innovation Center, joined the Latino & Hispanic Faculty and Staff Affinity Group, and started the Market Impact Hub (
See Also
HealthCARE Lab
Market Impact Hub
Personal Website
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.


Spring 2024

  • MKTG-411 Advertsng & Marketng Comm Mgt

  • MKTG-765 Brand Strategy