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Robert Mitchell Adjunct Instructor Department of Management

Contact
Send email to Robert Mitchell
Bio
As a leading NYC-based marketing and business development executive at the intersection of media, content and corporate partnerships at such media companies as: Paramount, Disney, Sony Pictures Entertainment, NBCUniversal, Madison Square Garden Entertainment and various digital B2B companies, he most recently was recruited and relocated to Washington, D.C. and over the last several years transformed, reimagined and reorganized the B2B events based global speakers bureau business with a greater alignment and emphasis on integrated marketing, sales, partnerships and new business models with a strategic and philosophical shift into the business of storytelling, audience experiences and content. Serving corporate brands, national trade associations, professional societies and non-profits he and his team successfully brought to market innovative client solutions that directly generated revenue growth, created unique customer experiences, forged emotional connections with audiences and amplified the power of storytelling across multiple platforms. 

Currently, as a principal at his consulting firm, Mitchell Partnership Alliances he advises organizations on the operational, strategic, creative and communications alignment across integrated channels including content, platform, audience and revenue generating partnerships driving successful business outcomes for such clients as: PwC, National Association of Broadcasters (NAB), Kaltura, USO, Gathr, A&E TV Networks and several B2B information services companies. 
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Teaching

Fall 2022

  • MGMT-301 The Entertainment Industry

Spring 2023

  • MGMT-301 The Entertainment Industry

  • MGMT-301 The Entertainment Industry

  • MKTG-472 Entertainment Marketing